Black audiences are the vanguard of cultural influence and market trends in the U.S. and beyond. Now in its 15th year, the Nielsen Black Diverse Intelligence Series has been centering African Americans and the diaspora through data that shows our audience and economic impact has only gotten stronger. Today, Black consumers continue to send a clear signal that if businesses want to leverage our buying power, influence and brand loyalty, they need to demonstrate a true understanding and commitment to embracing Black identity.
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Generative artificial intelligence (gen AI) has the potential to be a powerful tool for advancing health equity by accelerating drug development and clinical trials, aiding diagnosis, enabling more precise treatments, increasing personalization of patient care as well as easing the documentation burden on healthcare professionals. The healthcare industry believes that AI can enable better care outcomes, improve efficiency and reduce costs, resulting in more accessible healthcare.
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This report details best practices for screening surveys by gender. Sensitivity and respect for the identities of respondents are important factors when developing gender inclusive survey screeners. These screener questions can identify qualified and diverse respondents for surveys, resulting in a higher quality of responses received. However, accurately measuring gender is complex. Identities are diverse, gender is not always binary and terminology continues to evolve. The research indicated that participants have encountered screener questions that only offered binary options for gender.
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This Marketing Science Institute (MSI) working paper introduces Inclusive Design Orientation (IDO)—an emerging organizational mindset, as well as a set of practices that help firms design products not only for the “average” consumer, but with consumers who are typically excluded. Through interviews with 27 industry experts across technology, retail and design, this study shows how engaging so-called edge consumers can unlock product innovation, strengthen brand loyalty and expand market opportunities. The study outlines how organizations can embed inclusive beliefs into their development processes, how internal champions drive transformation and why inclusive design is fast becoming a competitive necessity.
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