Past Event Highlights

MSI/ARF B2B Exchange: Sales and Marketing Alignment

MSI/ARF B2B Exchange: Sales and Marketing Alignment

On March 19, we hosted the Q1 session of the ARF & MSI’s B2B exchange on aligning sales and marketing. Participants heard academic perspectives and insights, as well as examples of mini case studies from MSI/ARF corporate members. Attendees participated in dynamic group discussions and gained actionable insights that can be applied to their daily work and organizational issues. This session focused on the challenges and opportunities that arise in aligning sales and marketing functions in B2B organizations, particularly in the context of a digital-first world. MSI and ARF members discussed the importance of creating a unified, customer-centric approach across these departments, the role of data and technology in enhancing collaboration, and the need for businesses to adapt to evolving buyer behaviors and expectations.

Member Only Access
Big Data and Advanced Audiences

Big Data and Advanced Audiences

  • Insights Studio Series

On March 12, the ARF hosted an Insights Studio exploring actionable strategies to improve audience segmentation, refine measurement practices, and deliver better campaign results. Nielsen shared an update on how data-driven insights enhance advertising effectiveness. DatafuelX and TelevisaUnivision unveiled general and specific findings about the value of Nielsen Panel & Big Data for data-driven linear campaigns.

Member Only Access
As the Cookie Crumbles: Perspectives on Cross-Platform Data from Every Corner of the Industry

As the Cookie Crumbles: Perspectives on Cross-Platform Data from Every Corner of the Industry

  • By Margaret Felger (Cint), Young Pros Officer
  • CROSS-PLATFORM MEASUREMENT COUNCIL

On February 5, 2025, the Offline-Online Metrics Working Group of the ARF Cross-Platform Measurement Council hosted a panel of measurement experts from different sectors of the industry to discuss cross-platform measurement challenges and opportunities in today’s evolving data landscape. The session kicked off with a presentation from Rishi Saxena (World Federation of Advertisers) on the WFA’s Findings for Cross Media Measurement and Advertising Needs, which covered issues that marketers face around media fragmentation, frequency, data challenges, and need for new solutions. Following the presentation, the panel members discussed how their respective companies are facing these challenges and how they are preparing for the future. Working Group Chair Charles Buchwalter moderated the engaging conversation with Karen Chisolm (Pernod Ricard), Lee Doyle (Empower Media), Neil Napolitano (DotDash Meredith), and Working Group member Rishi Saxena (WFA).

Member Only Access
The State of Privacy-First Marketing & Redefining Performance

The State of Privacy-First Marketing & Redefining Performance

  • Insights Studio Series

How we use data today looks different given evolving regulations, platform changes, consumers expectations of data transparency, and more. Our Insights Studio on January 30 explored the latest developments in data privacy and how they are impacting marketing strategies. Panelists unveiled strategies to establish consumer trust and effectively market, while aligning with privacy regulations.

Member Only Access
Human-Plus: A Future of Advertising to Algorithms

Human-Plus: A Future of Advertising to Algorithms

  • AI Series

On January 16, we kicked off our AI Series while exploring what AI means for consumers, advertisers, and the rapidly evolving marketplace. Attendees gained access to new research, perspectives, and practical guidance for staying ahead. Panelists dove into actionable strategies for the future of shopping and unveiled Kantar’s groundbreaking “Human-Plus” framework — a human-centric perspective on AI that anticipates consumer needs, marketing opportunities and investment strategies.

Member Only Access
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