Today’s consumer is spread across more platforms than ever. On October 15, the ARF AI Series explored how to transform your creative process from a bottleneck into a growth engine. This session provided attendees with a clear roadmap to amplify talent, bring more ideas to life and drive measurable growth.
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On October 8, 2025, representatives from three organizations – Dyanta (Council member Nicole Mitchell), Kantar (Valeria Piaggio), and the GLAAD Media Institute (Megan Bartley) -- presented research on the current state of consumer attitudes towards diversity and inclusion in the U.S., particularly with respect to advertising. Dynata's and Kantar’s presentations included trend data from 2023 and 2025, and Kantar’s included data from a neuroscience study. IPG and Mintel collaborated with GLAAD on their research. The speakers agreed that in spite of loud opposition to DEI, data shows a "silent majority" of consumers still supports inclusion efforts. The speakers also acknowledged a significant generational divide, with younger consumers being far more supportive of DEI initiatives. The presentations were followed by a discussion with Mitchell, Piaggio, and Carol Hayneworth of IPG, moderated by Cultural Effectiveness Council Young Pros Officer Danielle Zito.
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On September 29-30, the ARF and MSI co-produced the inaugural ANALYTICS & FORECASTING conference, exploring the evolving role of modeling in market research and forecasting, with a particular focus on the opportunities and limitations of synthetic data. Attendees engaged in critical discussions about the opportunities and limitations of modeling in market research applications and heard practical strategies and solutions from leading researchers and practitioners.
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On September 18, we pulled back the curtain on how the Streaming Top 10 is created and explored how these titles fuel streaming and many of our cultural conversations. Nielsen revealed why specific metrics are chosen for reporting, provided a deeper understanding of overall trends and observations, and discussed some interesting factoids gathered over five years of tracking.
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