Summary
On November 9, the
ARF Young Pros gathered for an insightful event on Foresight, a still not widely utilized but increasingly relevant research methodology employed to stay ahead of shifting markets. At the event, Joanna Lepore from McDonalds led a presentation on the significance of the methodology in future-proofing brands followed by a fireside chat moderated by Sheona Bello, VP of Americas at Forethought, and joined by Kyle Papanikolas, a colleague of Joanna at McDonalds.
