brands & branding

• Article

ARF KC Deep Dive: In-Store Tactics for Omnichannel Retailers

• Article

ARF KC Resources Overview: The Power of Brand Identity

• Article

Managing Your Brand Backstory for Transparency and Trust

• Article

The Brand Backstory and Strategic Performance of Transparency

• Article

Optimizing Price Floors and Audiences to Maximize Monetization in Commerce Media

• Article

How to Build Lasting Brand Equity in the Age of AI

• Past Event Highlights
• Article

How to Build Lasting Brand Equity in the Age of AI

• ARF
• INSIGHTS STUDIOS

On December 4, this Insights Studio Session dove into new research explaining why cutting brand spend is more costly than ever and how leading marketers are delivering revenue growth by focusing on brand equity. Attendees learned about new tactics that mature marketers are using to build equity, drive consumer influence, and navigate the future of marketing.

• Article

Digitas + KitchenAid: Creative Optimization