How to Use Genders in Advertising
Casey Hobgood, Associate Strategy Director at We Are Social US, argues that “…brands are still failing to address the whole spectrum of gender identities in their market research, campaigns and products.”
brands & branding
Bots Don’t Buy
A marketing analyst finds that bots cause several problems for digital advertising and suggests a solution.
Q&A with Mondelez’s Jonathan Halvorson
As part of the WARC x Ogilvy “Image to Impact” report, Jonathan Halvorson – Global VP – Consumer Experience, Mondelez International – spoke about navigating media fragmentation, balancing the art and science of marketing and why authentic purpose can make an impact.
Brands’ Social Stance and Consumer Behavior
As brand leaders increasingly feel motivated — or pressured — to take a stance on societal issues, Morning Consult’s study explored whether ESG (Environmental, Social and Governance) positions translate to changes in consumer behavior. The findings offer new insights into the attitudes and behaviors of different consumer types. Read more »
ARF 2022 Research Initiatives
A recent ARF Research Leadership Committee meeting focused on the ARF’s Research program for 2022. Here are the highlights.
JAR Update
New research insights are available in a report in the Journal of Advertising Research’s Insights Studio and on the Digital First section of its website. Read more »
The ANA Defines Sustainability as People – Society – Planet
The ANA has established a “Sustainability Collective” to promote and implement sustainable practices.
CTV Ad Fraud Schemes Rise
A major new study from DoubleVerify (DV) reports both progress and ongoing problems in digital advertising. Viewability rates are improving while the number of ad fraud schemes uncovered by DV spiked up 70% in 2021.
The Most Crucial Shopping Moment
Do marketers, especially e-marketers, focus on the most pivotal moment in the shopping journey? Sure, it’s important to target consumers during search and on social media. But one marketer thinks that those are not the best channels and that the most vital step in every customer’s journey and experience with a brand is the purchase.
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Concurrent Track Panel Discussion: Art & Science in Ad Creative
MSI’s Earl Taylor moderated a panel discussion regarding art and science in ad creative. The diverse panel of industry leaders provided feedback, commentary and viewpoints on a variety of topics presented on day two of AUDIENCExSCIENCE 2022. Areas of discussion included category disruption, ad currency, drivers of interactive video, opportunities from disruption and ad length effectiveness.
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