future state

Obstacles for the Metaverse

Nearly three-quarters of consumers say they have heard of the “Metaverse,” as of March, according to Marketing Dive. That’s a noteworthy bump in awareness compared to last July (32%). But familiarity does not equate to understanding. Read more »

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Breaking Down the Garden Walls of Streaming vs. Linear

Brian FuhrerSVP, Product Strategy & Thought Leadership, Nielsen

Key Takeaways

  • Streaming is growing and evolving: viewers’ use of streaming services continues to increase, and it is changing.
  • Nielsen finds strongest growth in Linear Streaming, which now accounts for 11% of total streaming.
  • Linear streamers are somewhat younger than users of traditional TV platforms and tend to watch more than users of AVOD.
  • Apps make access to traditional TV easier for many viewers, and they offer new digital content for advertisers.
  • As a result of the increase in streaming competitors—more SVODs, more AVODs and more FASTs—the streaming universe is now fragmenting too.

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Death Stars in the Media Universe

Evan Shapiro, CEO-Producer-Pundit-Strategist, ESHAP; Adjunct Professor, Fordham and NYU, shared his latest “Media Universe Map”, discussed the rapidly changing media landscape and predicted more corporate consolidation.

  • Shapiro stressed the gravitational pull of the largest trillion-dollar companies — “The Death Stars” — resulting from their assets, audience sizes and the dollars they hold.
  • Main drivers of the media ecosystem include reactions created, directly or indirectly, by The Death Stars and the shift in generational dominance in the media ecosystem—both in company management and audiences.
  • To be successful in this environment, media companies need utility (having attributes that consumers use daily), loyal audiences, the ability to appeal to younger generations and a diverse model, a corporate "flywheel" to bring in revenue that can be put into new business ventures.
Access the Media Universe Map

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The ARF Attention Report


The ARF partnered with the UK’s Attention Council on this project, whose aim was to gauge the level of interest in attention metrics among ARF members and the Wonks community. Sixty-three participants took the survey in January of this year (2022). The qualitative study focuses on variations among the industry’s sectors in their outlook on attention metrics. The differences in outlook between researchers and the buy-side were particularly interesting.

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What is DSP in Programmatic Advertising?

Programmatic advertising is all about using technology to streamline the ad buying process. With AI-based algorithms doing the legwork for them, advertisers can be sure they’re launching more efficient, targeted and relevant campaigns for their audiences.   It’s no surprise that programmatic advertising is on the rise — accounting for almost 90% of all display ad spend in 2021. Meanwhile, programmatic native and programmatic video also provide major opportunities for advertisers to build innovative, engaging campaigns. For those who are just now diving into programmatic or looking to ramp up their strategies, it is important to know the ins and outs of how the process works.  That starts with understanding the technologies that make programmatic advertising happen. These include:

  • Demand-side platforms (DSPs)
  • Supply-side platforms (SSPs)
  • Data management platforms (DMPs)
  • Ad exchanges
In this guide, we will break down what advertisers need to know about DSPs, including the role they play in programmatic advertising and how they interact with SSPs, DMPs and ad exchanges. More specifically, you’ll learn:
  • What is a Demand-Side Platform?
  • How Does a Demand-Side Platform Work?
  • What is a Supply-Side Platform?
  • What is a Data Management Platform?
  • What is an Ad Exchange?
  • The Pros and Cons of DSPs
  • Different Types of DSP Platforms
We will cover programmatic video, mobile, audio and more. Source: Varner, J. (2022, February 22). What is DSP in Programmatic Advertising? Taboola.  

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Are Consumers in a Global Political Malaise?

Morning Consult surveys indicate widespread dissatisfaction with political leaders. Does this affect consumer sentiment? “Global Leader Approval Ratings” from Morning Consult Political Intelligence are based on surveys about government leaders in Australia, Brazil, Canada, France, Germany, India, Italy, Japan, Mexico, South Korea, Spain, the United Kingdom and the United States. They are updated weekly with the latest data for all 13 countries, offering real-time insights into the shifting political dynamics across the globe. The latest approval ratings are based on data collected March 9-15, 2022 and are based on a seven-day moving average of adult residents in each country, with sample sizes varying by country. Editor’s Note: The data show that only three of 13 government leaders have approval ratings over 50%. Looking at the 10 who have been in office for more than 14 months, we find that eight are politically “underwater”, that is, their approval rating is at least minus 10%.

  • The “underwater” group includes those on the political Right, Middle and Left and leaders in North America, Europe and Asia: Biden (USA) 41/51 -10%; Trudeau (Canada) 42/52 -10%; Marcon (France) 41/52 -11%; Morrison (Australia) -12%; Moon (Korea) 40/54 -14%; Bolsonaro (Brazil) 39/53 -15%; Sanchez (Spain) 38/56 -18%; Johnson (UK) 33/61 -27%.
  • Only two leaders achieved positive ratings, despite the pandemic and current developments: López Obrador of Mexico (63/29) and Modi of India with an amazing 77/17 approval rating.
Beyond the obvious political implications, we think the data raise questions about the impact of these sentiments on consumers’ state of mind and behaviors. Source: Morning Consult. (2022, March 17). Global Leader Approval Ratings. Morning Consult.

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Slowest Population Growth in Decades

The nation's population growth is slowing because of lower birthrates, more deaths and less immigration. Between July 1, 2020, and July 1, 2021, the U.S. population grew by just 0.1 percent—a gain of 392,665 people. This is the first time since 1937 that the annual numerical population increase has been below one million people, the Census Bureau reports. With births falling and deaths rising during the pandemic, it's little wonder population growth has slowed to a crawl. Immigration is below normal as well, dragging the numbers down. Deaths outnumbered births in 25 states between July 2020 and July 2021. The excess of deaths was greatest in Florida, which had 45,248 more deaths than births that year. In three other states, deaths outnumbered births by more than 10,000: Michigan (-14,353), Ohio (-15,811), and Pennsylvania (-30,878). Overall, 17 states and the District of Columbia lost population in the past year. Sources: Russell, C. (2021, December 22). Slowest Population Growth in U.S. History. Demo Memo: Demographic Trends with Attitude. U.S. Census Bureau. (2021, December 21). National Population Totals and Components of Change: 2020—2021. The United States Census Bureau.  

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NYCU: CEOs See Challenges and Opportunities in 2022

Fortune assembled roughly 100 CEOs who focused on identifying the challenges and opportunities that businesses face in the year ahead. The topmost challenge: the battle for talent. The top opportunity? A chance to reinvent.  

  • “Labor, broadly speaking, and the workforce, are the biggest challenge. Getting people back to work, building trust, figuring out how we’re going to live and work in a world with remote work.”
—Stephanie Linnartz, President, Marriott
  • “These prognostications that all the innovation and the deployment of new technologies would be a big net destroyer of jobs…are proving wrong. Digital transformation is driving a ton of growth, and it is creating a need for more great people.”
—Joe Ucuzoglu, CEO, Deloitte U.S.
  • “There are so many of these conversations that went from talking about making a big shift to the cloud to actually happening or planning it during (the past two years). If anything, it probably accelerated people moving to the cloud by a few years.”
—Andy Jassy, CEO, Amazon
  • “Innovation can come from digitization of markets or rethinking supply chains, or from closing the say-do gap on environmental sustainability.”
—Adena Friedman, CEO, Nasdaq
  • “There’s an opportunity to redefine who you are and what you’re doing as a business…and even redefining who you are as a CEO.”
—Hans Vestberg, CEO, Verizon
  • “One of the major opportunities… is increased focus on environmental, social and governance goals, and the rapid change of technology helping to enable a lot of those goals.”
—Lynn Martin, President, New York Stock Exchange
  • “When you look at how many big companies have a net zero commitment for 2030, 2040 and the changeover that’s going to cause in their supply chain, which is really where it starts to get out to the middle-market size companies, it is unbelievable. I think there’s a lack of appreciation for the movement in the private sector.”
—Brian Moynihan, CEO, Bank of America
  • “Environmental concerns are more and more important for consumers… More than two-thirds of them say they would change a brand or a product to buy a product that’s more sustainable. But today, probably around 10% actually do it, because at this point in time, they do not want really to pay more, and more importantly, they do not want to sacrifice anything in terms of product quality.”
—Nicolas Hieronimus, CEO, L’Oreal
  • “The business community is doing more than we’ve ever done before. But the gap between what is needed and what we are doing is getting bigger.”
—Paul Polman, former CEO, Unilever  Source: Murray, A. and Meyer, D. (2022, January 21). CEOs See Challenges and Opportunities in 2022. Fortune.  

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