On September 21, 2022, speakers from Kantar, Meta, Next Media Partners, Snap, VMLY&R, Wunderman Thompson Intelligence and XRGuild shared insights into how the Metaverse will impact marketers. They discussed implications for interoperability as well as paid advertising.
Member Only AccessTwo events take place next week that are designed to help marketers create attention-grabbing and effective messages.
Evan Shapiro, CEO-Producer-Pundit-Strategist, ESHAP; Adjunct Professor, Fordham and NYU, shared his latest “Media Universe Map”, discussed the rapidly changing media landscape and predicted more corporate consolidation.
on the upper right of the web site or create an account to view this page.The ARF has completed a rigorous, single-source enumeration study whose purpose is to produce unbiased measures for assigning digital devices, streaming and e-commerce accounts to individuals and households. This includes cross-platform usage, co-viewing patterns, device and account sharing, as well as assigning different devices to the same household. The multimodal study generates a holistic view of capability and usage across digital devices and media, which is useful for estimating universes and addressing biases and gaps in census level data.
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The ARF Creative Council hosted its fourth happy hour event to demystify the use of AI as a research tool in the creative development process. During this event, council member Pedr Howard hosted several guests to unpack the topic.
Member Only AccessInfluencer marketing continues to grow ever more complex. Options are increasing and in today’s climate, striking the right tone with consumers is crucial. What consumers long to see is authentic relationships between brands and influencers. In just a few years, the paradigm has shifted away from a focus on major celebrities and toward niche, micro-influencers. So, while finding the right influencer is crucial, these complexities can make it challenging. Read more.
Influencer marketing has grown more complex over a short period of time, and Covid has accelerated its development. Options have increased significantly while setting the right tone with consumers is perhaps more crucial than ever before. What consumers want to see is authentic relationships between brands and influencers. And the focus has shifted away from celebrities and towards niche, micro-influencers. The following Knowledge at Hand and CMO Brief cover a recent Knowledge Center report looking into the current state of influencer marketing, what the trends are, how Covid has affected this phenomenon and best practices when putting together an influencer strategy.
Member Only AccessIn the digital age, it is difficult to measure media usage on the individual level. Users may share multiple devices, have several profiles across and even within service categories. People share usernames and passwords with others to allow them access to their ecommerce or streaming media accounts. As a result, providers of digital services and research lack a consistent, reliable and efficient way to parse out the digital world at the user level. Now, a new study by the ARF aims to provide a solution. Read the article.