Nearly three-quarters of consumers say they have heard of the “Metaverse,” as of March, according to Marketing Dive. That’s a noteworthy bump in awareness compared to last July (32%). But familiarity does not equate to understanding. Read more »
Brian Fuhrer – SVP, Product Strategy & Thought Leadership, Nielsen
Key Takeaways
Evan Shapiro, CEO-Producer-Pundit-Strategist, ESHAP; Adjunct Professor, Fordham and NYU, shared his latest “Media Universe Map”, discussed the rapidly changing media landscape and predicted more corporate consolidation.
The ARF partnered with the UK’s Attention Council on this project, whose aim was to gauge the level of interest in attention metrics among ARF members and the Wonks community. Sixty-three participants took the survey in January of this year (2022). The qualitative study focuses on variations among the industry’s sectors in their outlook on attention metrics. The differences in outlook between researchers and the buy-side were particularly interesting.
Member Only AccessProgrammatic advertising is all about using technology to streamline the ad buying process. With AI-based algorithms doing the legwork for them, advertisers can be sure they’re launching more efficient, targeted and relevant campaigns for their audiences. It’s no surprise that programmatic advertising is on the rise — accounting for almost 90% of all display ad spend in 2021. Meanwhile, programmatic native and programmatic video also provide major opportunities for advertisers to build innovative, engaging campaigns. For those who are just now diving into programmatic or looking to ramp up their strategies, it is important to know the ins and outs of how the process works. That starts with understanding the technologies that make programmatic advertising happen. These include:
Morning Consult surveys indicate widespread dissatisfaction with political leaders. Does this affect consumer sentiment? “Global Leader Approval Ratings” from Morning Consult Political Intelligence are based on surveys about government leaders in Australia, Brazil, Canada, France, Germany, India, Italy, Japan, Mexico, South Korea, Spain, the United Kingdom and the United States. They are updated weekly with the latest data for all 13 countries, offering real-time insights into the shifting political dynamics across the globe. The latest approval ratings are based on data collected March 9-15, 2022 and are based on a seven-day moving average of adult residents in each country, with sample sizes varying by country. Editor’s Note: The data show that only three of 13 government leaders have approval ratings over 50%. Looking at the 10 who have been in office for more than 14 months, we find that eight are politically “underwater”, that is, their approval rating is at least minus 10%.
The nation's population growth is slowing because of lower birthrates, more deaths and less immigration. Between July 1, 2020, and July 1, 2021, the U.S. population grew by just 0.1 percent—a gain of 392,665 people. This is the first time since 1937 that the annual numerical population increase has been below one million people, the Census Bureau reports. With births falling and deaths rising during the pandemic, it's little wonder population growth has slowed to a crawl. Immigration is below normal as well, dragging the numbers down. Deaths outnumbered births in 25 states between July 2020 and July 2021. The excess of deaths was greatest in Florida, which had 45,248 more deaths than births that year. In three other states, deaths outnumbered births by more than 10,000: Michigan (-14,353), Ohio (-15,811), and Pennsylvania (-30,878). Overall, 17 states and the District of Columbia lost population in the past year. Sources: Russell, C. (2021, December 22). Slowest Population Growth in U.S. History. Demo Memo: Demographic Trends with Attitude. U.S. Census Bureau. (2021, December 21). National Population Totals and Components of Change: 2020—2021. The United States Census Bureau.
Member Only AccessFortune assembled roughly 100 CEOs who focused on identifying the challenges and opportunities that businesses face in the year ahead. The topmost challenge: the battle for talent. The top opportunity? A chance to reinvent.