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The Impact of Bodily Autonomy on Brand Marketing: Insights for Marketers

• WOMEN IN ANALYTICS

As civil liberties continue to be politicized, advertisers have a growing expectation to be part of the solution and fill the trust gap between consumers, government, and media. On February 7, Mindshare and GroupM unveiled new research examining the sentiments of those most impacted—voices who have been historically marginalized and underrepresented in media and society—by the eroding rights to privacy. Further topics of discussion included the future of using “women’s empowerment” in marketing campaigns and the larger economic implications when bodily autonomy rights are lost.

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Better Tools to Optimize Creative

• Posted: November 17, 2022

A new white paper outlines how innovative methods offer marketers new research tools that can produce more effective creative in the current marketing landscape.

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Gaining Acceptance for Brands Entering Foreign Markets

• Posted: November 17, 2022

How can a brand that enters a foreign market, like China, increase acceptance among ethnocentric consumers who prefer local brands? A new study suggests one solution: the use of anthropomorphic products in advertising.

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The Importance of Audio

• Posted: November 3, 2022

While most of marketers’ attention and research is focused on video, a new report emphasizes the importance of audio in light of the growing popularity of podcasts. In it, researchers explore the role of attention to audio.  

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How to Adjust Marketing Strategies during Inflation

• Posted: November 3, 2022

Marketing guru Les Binet recommends employing econometrics and focusing on price to support brands and maximize profit in inflationary times and during a recession. 

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