Better Tools to Optimize Creative
A new white paper outlines how innovative methods offer marketers new research tools that can produce more effective creative in the current marketing landscape.
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Gaining Acceptance for Brands Entering Foreign Markets
How can a brand that enters a foreign market, like China, increase acceptance among ethnocentric consumers who prefer local brands? A new study suggests one solution: the use of anthropomorphic products in advertising.
The Importance of Audio
While most of marketers’ attention and research is focused on video, a new report emphasizes the importance of audio in light of the growing popularity of podcasts. In it, researchers explore the role of attention to audio.
How to Adjust Marketing Strategies during Inflation
Marketing guru Les Binet recommends employing econometrics and focusing on price to support brands and maximize profit in inflationary times and during a recession.