brands

• Article

Empowering Women’s Sports: The Role of Sponsorships in Driving Cultural Change and Media Visibility

• Article

Growth in Women’s Sports: Accelerating Fan Engagement and Brand Investment

• Past Event Highlights
• Article

Women and Sports: Audience, Brands & Cultural Impact

• WOMEN IN ANALYTICS

On October 23, the ARF Women in Analytics hosted a special breakfast session in Los Angeles to explore the current state of women and sports. Brand, agency, sports league leaders and top athletes discussed the ROI of investing in women’s sports and shared insights on audience engagement, generational trends, and brand-building opportunities.

• Article

The Value of Attention is Nuanced by the Size of the Brand

• Past Event Highlights
• Article

The Value of Attention is Nuanced by the Size of the Brand

• Article

Identity Resolution Strategies

• Article

Future-Proofing Brands – An Introduction to Foresight

• Past Event Highlights
• Article

Future-Proofing Brands – An Introduction to Foresight

• YOUNG PROS

The ARF Young Pros led an exploration of a new and increasingly prominent discipline of research: Foresight, used by leading global brands to future-proof success and relevance. Panelists from McDonald’s shared insights, best practices and examples of how to embed principles of Foresight into day-to-day work to ensure long-term sustainability and relevance for brands.