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The Power of a Word: Measuring the Real Impact of Language in Marketing
How much impact can a single word have in a marketing message? A new study introduces a cutting-edge causal inference framework using language models to quantify the exact influence of words—such as “you” or “thank you”—on consumer engagement. The findings show that traditional A/B tests often miss these nuanced effects, while this new method isolates true word-level causal impacts, with big implications for advertising and fundraising success.
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