Susanna S. Lee (email@example.com) is an assistant professor of advertising and public relations at Temple University. Her research goals focus on understanding how consumers process strategic communication on social media and the effects of emerging trends in advertising technology on consumer behavior. Lee’s past work examined how sponsorship disclosures interact with different persuasive communication strategies, such as two-sided messages, impartiality claims and endorser types, to affect the psychology of message credibility. She has also examined how relaxation-inducing immersive media, such as ASMR, affect people’s well-being, emotions and openness to persuasion.
Huan Chen (firstname.lastname@example.org) is an associate professor and interim chair in the University of Florida’s department of advertising. Her research interests include new media and advertising, product placement, international and cross-cultural advertising and social media and health communication. She has also developed a research line on AI and communication. Chen is the author of “Connecting Virtual World Perception to Real World Consumption: Chinese White-Collar Professionals’ Interpretation of Product Placement in SNSs (VDM Verlag Dr. Müller, 2011)."