social media

The Wit and Wisdom of Erwin Ephron

The ARF is using AI to summarize all 152 of Erwin Ephron’s newsletters and opining on how Erwin’s thoughts would relate to the media environment of today. Look for WOW! The Wit and Wisdom of Erwin Ephron, in mid-October. The following was contributed by ARF CRO Paul Donato, who describes this project in greater detail.
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Spillover Effects Make Consumers with Weak Social Ties Effective Targets


Chinese researchers have found that social media advertising can make a significant impact on people who are socially connected to the viewers of ads—even more so than on the targeted viewers. This effect is strongest among consumers with weaker rather than strong social ties, and it challenges targeting methods rooted in customer centricity models.

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Striking a Balance: Privacy, Personalization & Profit


Modern digital privacy laws, while well-intentioned, carry significant unintended consequences. On September 12, industry experts joined us for a virtual Town Hall and discussed the unintended consequences of privacy regulations on marketers, consumers, the industry and society—as well as shared actionable strategies that can be used to mitigate their impacts.

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While You Were Away…

The end of August and Labor Day weekend are vacation periods for many in our industries. Here are news items you may have missed while you were away. Read more »

More Summer Reading

The Wall Street Journal has compiled a list of “the best marketing books.” They are mostly critical of advertising.  Read more »

Europe’s Advertising Research Conference Highlights Work on AI, Influencers & More

  • Crafting Industry Relevant Research - JAR Session - The 21st International Conference on Research in Advertising (ICORIA)

At Europe’s principal conference on advertising research, a sense of urgency prevailed. ICORIA, held in Bordeaux in late June, saw its first-ever writer’s workshop on how to craft research that resonates with practitioners. It also had presentations on hot-button themes like AI, attention, social media and influencer marketing, as well as highlighting academics’ mission to find solutions to some of the industry’s biggest challenges.

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How to Use Virtual IDs

The ARF Analytics Council has explored the use of Virtual IDs (VIDs) for cross-media measurement and offered a non-technical approach during our virtual event, “A Layman’s Guide to Cross Media Reach & Frequency Measurement Using Virtual IDs.” Read more »


On June 7, 2023, attention economy experts came together in NYC to share case studies and participate in engaging discussions on the attention measurement landscape. Plus, attendees heard a recap of the issues debated at AUDIENCExSCIENCE and an update on Phase I of the ARF Attention Validation Initiative, an empirically based evaluation of the rapidly developing market for attention measurement and prediction.

What the Metaverse Means for Marketers

On September 21, 2022, speakers from Kantar, Meta, Next Media Partners, Snap, VMLY&R, Wunderman Thompson Intelligence and XRGuild shared insights into how the Metaverse will impact marketers. They discussed implications for interoperability as well as paid advertising.