social media

NYCU: AUDIENCExSCIENCE – Winning Paper: The Impact of TV, YouTube and Facebook Ads (9/23/20)

• Posted: September 17, 2020

The “Media Equivalence Study” is a major, unique research project that compares the impact of TV, YouTube and Facebook video advertising

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NYCU: A Decline in Ad Blocking

• Posted: August 26, 2020

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NYCU: Twitter Measures Re-Opening Sentiments

• Posted: August 13, 2020

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NYCU: Corporate Trust Is (Mostly) Rising

• Posted: August 6, 2020

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NYCU: Consumers Keep Talking About Brands

• Posted: August 6, 2020

New research suggests that the pandemic has not stopped consumers from sharing opinions about brands and products. Such conversations have actually increased.  

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NYCU: App Spending Trend

• Posted: July 30, 2020

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NYCU: Much Ado About TikTok

• Posted: July 17, 2020

The popular TikTok app is owned by ByteDance, a Chinese multinational internet technology company. Three articles address the recent controversies about a possible ban.

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NYCU: Trends in Social Media Issues

• Posted: July 10, 2020

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NYCU: The Impact of Twitter

• Posted: June 12, 2020

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NYCU: Social Media: Is the Coronavirus Old News?

• Posted: June 5, 2020

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