Gen Z

NYCU: A+E to Transact on Total Audience

• Posted: February 5, 2021

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NYCU: Update on TV News Viewing

• Posted: October 29, 2020

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NYCU: Most Young Adults Live with Their Parents

• Posted: September 10, 2020

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NYCU: The Young Suffer Most From COVID-19 Depression

• Posted: August 26, 2020

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NYCU: Much Ado About TikTok

• Posted: July 17, 2020

The popular TikTok app is owned by ByteDance, a Chinese multinational internet technology company. Three articles address the recent controversies about a possible ban.

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NYCU: In Brief – More on Advertising

• Posted: May 14, 2020

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NYCU: What Consumers Expect from Advertisers

• Posted: May 8, 2020

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NYCU: How the Generations Feel About Brands Today

• Posted: May 1, 2020

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NYCU: Pandemic Lifts Social Media Use

• Posted: May 1, 2020

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In Brief: Students and the Virus

• Posted: April 17, 2020

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