Engagement

NYCU: Univision Wants Representative Measurement

• Posted: January 20, 2022

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NYCU: Improving Content Discovery

• Posted: November 4, 2021

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NYCU: Music & Sports Can Make Ads More Effective

• Posted: November 4, 2021

Two presentations (both based on research conducted by MediaScience) demonstrated how the context in which ads are placed can have a strong impact of the ads’ performance.

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NYCU: Brands and Controversial Content

• Posted: October 22, 2021

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NYCU: What Media Execs Worry About

• Posted: October 22, 2021

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NYCU: Audio and Visual Messages Work Well Together

• Posted: October 15, 2021

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NYCU: Consumers Need More Control Over Their Data

• Posted: September 10, 2021

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NYCU: “Ad Quality” Measurement

• Posted: September 10, 2021

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NYCU: Disability in Advertising

• Posted: August 26, 2021

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NYCU: Attention Metrics’ Growing Importance

• Posted: August 19, 2021

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