JAR Update
New research insights are available in a report in the Journal of Advertising Research’s Insights Studio and on the Digital First section of its website. Read more »
Engagement
Datagraphs: The Next Great Digital Advantage
Datagraphs capture how people work, play, learn, socialize, transact, travel and any other activity that can be associated with commerce.
Attention to Ads on Different Platforms
The issue of attention to and engagement with advertising on different platforms was also addressed in a session on “Frontiers of Measuring Media.” Read more »
The Value of Time in Advertising
Here are highlights from a panel discussion built on research and discourse from two ARF Town Halls about the quality of ad impressions on different platforms. Two issues were highlighted: measurement challenges and assessing the value of time spent with and attention to advertising.
What is DSP in Programmatic Advertising?
Programmatic advertising is all about using technology to streamline the ad buying process. With AI-based algorithms doing the legwork for them, advertisers can be sure they’re launching more efficient, targeted and relevant campaigns for their audiences. Read more »
Ad Time Duration and Attention to Ads
A two-day, ARF Town Hall explored how measures of time spent watching ads and of attention to ads, are related to the quality of impressions.
Why We Should Measure Disengagement
Attention to advertisements and content is a hot topic today. New measures designed to assess engagement and identify powerful creative and sticky content are being employed. However, a new study suggests that the focus on engagement misses an important aspect: disengagement. Read more »
Black Listeners’ Engagement in Audio
The U.S. Black population spends more time with this medium than any other group. Radio ranks particularly high. Read more »
NYCU: Will Consumers Trade Data for Personalized Offers?
Merkle’s Q1 2022 Customer Engagement Report, released this week, indicates that most consumers are quite willing to share their data in return for relevant offers.
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