Here are highlights from a panel discussion built on research and discourse from two ARF Town Halls about the quality of ad impressions on different platforms. Two issues were highlighted: measurement challenges and assessing the value of time spent with and attention to advertising.
Programmatic advertising is all about using technology to streamline the ad buying process. With AI-based algorithms doing the legwork for them, advertisers can be sure they’re launching more efficient, targeted and relevant campaigns for their audiences. Read more »
Attention to advertisements and content is a hot topic today. New measures designed to assess engagement and identify powerful creative and sticky content are being employed. However, a new study suggests that the focus on engagement misses an important aspect: disengagement. Read more »
Merkle’s Q1 2022 Customer Engagement Report, released this week, indicates that most consumers are quite willing to share their data in return for relevant offers.
Read more »