advertising

Revisit Erwin Ephron's Enduring Lessons for Media and Marketing in this eBook

Revisit Erwin Ephron's Enduring Lessons for Media and Marketing in this eBook

  • ARF

This eBook tribute to Erwin Ephron, compiled by the ARF, revives over 150 of his iconic newsletters—each reinterpreted through a modern lens using AI. Known as the “father of recency theory,” Erwin championed simple truths in media and advertising, transforming industry paradigms. His timeless observations, from reach versus frequency to engagement confusion, remain strikingly relevant in today’s digital, data-heavy marketing landscape.

Member Only Access
The ARF Metrics Survey: Insights into Advertising Strategies

The ARF Metrics Survey: Insights into Advertising Strategies

  • ARF
  • ARF

The ARF Metrics Survey explores critical trends in advertising strategies, including budget allocation, metric usage and targeting solutions. Drawing on insights from agencies and brand-side advertisers, the findings reflect shared priorities, notable differences and challenges in evaluating and optimizing campaign performance. The study highlights the dominance of digital channels, with high-priority channels such as digital video, social media, SEM and television receiving significant budget allocations.

Member Only Access
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