advertising

Young Pros Chicago Industry Happy Hour

• Posted: April 26, 2016

The ARF Young Pros Chicago Happy Hours are back with a brand new location!

Join us at Bottled Blonde for a market research themed trivia night. Come out and play for a chance to win a $25 gift card and as always drinks and apps are on us!

When: Tuesday, April 26th, 2016 5:30-8:00 PM

Where: Bottled Blonde – 504 N Wells Chicago, IL 60654 (a quick walk from the Grand Red Line or Merchandise Mart Brown/Purple Line Stops).

Bring your friends and colleagues but please make sure they register so we know that they are coming.
 

We can’t wait to see you all there!

 

ARF Young Pros Sponsored by

 

Politicians are Data-Driven Brands, Too

• Posted: April 13, 2016

Insights From Big Data and the Impact on Political Campaigns.

Learn how Dstillery used location, behavioral and survey data to analyze Iowa Caucus and Super Tuesday primary results.  From working parents, to sport fans, to techies, Dstillery’s intelligence uncovered surprising audience traits for the presidential candidates.  And the result?  Micro-audience targeting strategy matters.  

Speaker
Lauren Moores – VP, Strategy, Dstillery

How Advertising Works Now: The Consumer and Customer in Charge

• Posted: April 12, 2016

Download Agenda »

View speaker bios »

Featured Speakers Include:

 

 

Maurice Blanks – Co-Founder, Chief Operating Officer, Blu Dot

 

 

Mike Bloxham – SVP, National TV & Video, Frank N. Magid Associates

 

 

Terry Clark – Chief Marketing Officer, UnitedHealth Group

 

 

Kaywin Feldman – Duncan and Nivin MacMillan Director & President, Minneapolis Institute of Art

 

 

Belle Frank – EVP, Director of Strategic Integration & Growth, Young & Rubicam

 

 

Gayle Fuguitt – CEO & President, The ARF

 

 

Susan McDonald – President & CEO, Naxion

 

 

Dave Morgan – CEO & Founder, Simulmedia

 

 

David Poltrack – CRO, CBS Corporation President, CBS VISION

 

 

Howard Shimmel – Chief Research Officer Turner Broadcasting System

 

Stay tuned for more information.

HOTEL ACCOMMODATIONS

Book your room »
Group Discount Name: ARF Advertising Research Foundation

 

SPONSORED BY:

Leadership Lab: Getting Creative with Analytics

• Posted: February 4, 2016

A Trifecta of Analytics, Advertising and Strategy

Lauren Moores – VP, Strategy, Dstillery

Agenda
8:00-8:30 am Continental Breakfast
8:30-9:15 am Class
9:15-10:00 am Q&A/Class Networking

How Corporate Cultures Drive Advertising Budgets: Best Practices combine Heuristics and Algorithmic Tools

• Posted: January 20, 2016

Webcast

Join us on Wednesday, January 20 for the first ARF webcast of 2016!

At this webcast you will learn about the best voted Journal of Advertising Research paper of 2014. The paper—co-authored by Douglas West of King’s College London, John B. Ford of Old Dominion University, Paul W. Farris of the University of Virginia— dug deeply into the process and culture of setting advertising budgets by surveying the methods used by U.S. advertisers to set advertising and promotions budgets and the effects of culture, risk and organizational experience on these choices. Their findings suggested that heuristics provide checks on analytically based budget methods and may also help managers deal with risks. “The budgeting process is not as rational as economists and management scientists would prefer and rarely can be demonstrated to produce profit-optimizing budgets,” the authors assert. ”Recognizing the role that heuristics play … is the first step toward a much-needed process improvement.”

Speaker
John B. Ford, PhD – Executive Editor (North America), Journal of Advertising Research
Distinguished Fellow, Academy of Marketing Science,
Director, Ph.D. Program in Business Administration, Eminent Scholar and Professor of Marketing and International Business, Strome College of Business