advertising

• Article

WOW! The Wit and Wisdom of Erwin Ephron

• Article

The ARF Metrics Survey

• Article

If It Bleeds, Should It Lead? Balancing Engagement and Polarization in News Content

• Article

Balancing Engagement and Polarization: Multi-Objective Alignment of News Content Using LLMs

• Article

The Causal Effect of Words in Cause (and Other) Marketing

• Article

Words That Matter: Analyzing the Causal Effect of Words

• Research & Data Quality
• Article

2024 TOP MEMBER QUESTIONS with ANSWERS

The ARF Knowledge Center provides secondary research services for ARF and ARF-MSI members on a broad range of topics. An analysis of ARF member questions submitted to the Knowledge Center in 2024 reveals a consistent theme across all constituencies: a strong focus on understanding the effectiveness of advertising and media platforms in the current landscape.

• Article

Beyond Meat Marketing: The Impact of Free News and Social Media