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With the arrival of the COVID-19 pandemic, the US Census Bureau’s leadership had to think outside the box. Learn how the agency modified its work, all while maintaining operations, releasing data products and continuing to serve the data-user community during this unprecedented time.
Dr. Ron Jarmin – Deputy Director and COO, U.S. Census Bureau
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Growing interest in contextual targeting is renewing the focus on context effects. Several new studies will be presented during the conference. In addition, the ARF Cognition Council will be hosting a special event on Wednesday.
The disappearance of third-party cookies will have a major impact on marketing. In the July 17th NYCU, the ARF’s Paul Donato explained the impact on attribution. Here are excerpts from an article in Digiday on the implications for targeting. Read more »
Analyst Jessica Hogue says the time has come for marketers to set aside the GRP and make the leap to impressions. Why? Because impressions make the valuation equal and uniform across channels, setting standards for a more holistic, intelligent and balanced measure of campaign success.
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