Health, Charity and Green Messaging Highlighted in JAR Prosocial-Themed Issue

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Summary

A JAR 2022 call for papers on prosocial advertising generated a deluge of submissions aimed at helping advertisers use more effective means of communicating in ways that benefit society. The result is the newly published March issue focused on messaging strategies that help consumers make informed decisions on health, the environment and charity.

audience effects
CSR
effectiveness & ROI
non-profit, government
pharma & healthcare
segmentations

Author bio:

Marla Royne Stafford is a Professor at the University of Nevada–Las Vegas Lee Business School, and faculty scholar with the UNLV International Gaming Institute. Her roles since joining UNLV in 2019 have included Executive Associate Dean of Academic Affairs and the William F. Harrah Distinguished Chair. Royne-Stafford’s research interests focus on sustainability and health, pharmaceutical advertising, and consumer well-being. Prior to academia, her industry career spanned marketing, communications and training development.