April 18, 2024 | World of Whirlpool | 325 N LaSalle Dr. | Chicago, IL
In-Person 9:00-5:30 pm CT + Livestream 10:00am-4:00 pm CT

Overview

Competing for Today’s Shopper: Tools, Technologies & Trends

As the advertising industry evolves, brands are leveraging a proliferation of digital platforms and marketing solutions in the quest for consumer loyalty and ROI. Yet these solutions are also fraught with snares. At SHOPPER 2024 practitioners and academics will share research-based insights on retail media networks (RMN), AI, influencer marketing and live shopping.

Access to first-party insights is becoming more important for brands. Advertisers are flocking to retailers that offer advertising services because they often sell the products that are being advertised, making it easier to prove that an ad actually led to a sale. Yet questions still remain: Can retailers decouple their first-party data, allowing information to be used for a wider array of applications? What are best practices for bringing marketing mix analysis to a RMN level? How are advertisers intertwining Connected TV (CTV) with RMN to create unified campaigns on an increased scale?

Advances in AI are changing the way brands gather and activate consumer insights. It is now de rigueur for advertisers to use AI to create a holistic view of each customer, make personalized recommendations for products and services and provide targeted offers. Yet AI’s capacity to analyze data and make complex analyses amplifies privacy concerns. The technology’s potential to infer sensitive information, such as a person’s location, preferences, and habits, poses risks of unauthorized data dissemination. How are advertisers avoiding privacy pitfalls?

As more consumers turn to influencer product recommendations and social content, live shopping may particularly appeal to Gen Z and millennial shoppers. How are brands incorporating influencers and live shopping into their brand strategies? How are they tracking success?

Join the ARF and MSI on April 18 at World of Whirlpool in Chicago to learn about:

  • How RMN measurement is evolving to drive sustainable growth.
  • The expansion of AI and protecting against privacy pitfalls.
  • How advertisers are incorporating influencers and content creators into their brand strategies.
  • Whether live shopping is shaping the future of retail.
  • Predictions for the shopper landscape in 2024 and beyond.

Nicole Whitlow

Global Head of Consumer Insights, KitchenAid Small Appliances, Whirlpool

Danan Ren

SVP, Client Insights & Go-To-Market Enablement, Comscore

Ryan Williams

Vice President, Client Insights, Comscore

Kelley VanderSloot

Head of Omnichannel, Ocean Spray

Michael Ellgass

EVP Global Media, CPG and Retail, Circana

Monica Longoria

Head of Marketing Insights, LG Ad Solutions

Raymond R. Burke

E.W. Kelley Professor of Business Administration Indiana University, Kelley School of Business

Erin Mitten

Analytics Manager, Arc Worldwide

E. J. Schultz

News Editor, Ad Age

Stephanie Pegler

eCommerce/omnichannel Marketing Director, PepsiCo

Jaclyn Williams

Research & Insights Manager, North America & Global Functions, TikTok

Brett R. Gordon

Professor of Marketing, Kellogg School of Management, Northwestern University

Jaime Martin

Managing Director, Commerce at GroupM's Mindshare

Bharath Gaddam

Founder and CEO,
Data POEM

Earl Taylor

Chief Knowledge Officer, MSI

Scott McDonald, Ph.D.

President & CEO,
ARF

Paul Donato

Chief Research Officer, ARF

AGENDA

text to come

Who Should Attend?

C-Suite executives, senior and mid-career leaders and young professionals hailing from marketer, media, agency and research companies will benefit from the breadth and depth of content shared. Industries include automotive, beauty, CPG, finance, food and beverage, hospitality, pharma, retail and technology. 

Activation
Brand Strategy
Client Partnerships
Client Relations
Data and Analytics
Insights and Positioning
Loyalty
Market Research
Product Marketing
Retail Media
Shopper Marketing
Shopper Media

Sponsors

Google

Host

Circana

Cocktail Reception Sponsor

 

This is a complimentary event exclusively for ARF Members and MSI members.  Click here to learn more about membership.

Travel

Preferred Hotel

 

Click here for Discounted ARF SHOPPER 2024 Rates.
Available until 3/25/24


Venue Details

THE WORLD OF WHIRLPOOL is located in the historic Reid-Murdoch building on the Chicago River.  The World of Whirlpool is an experience like no other.

Click for directions and parking information.

To further, through research, the scientific
practice of advertising and marketing

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This is a complimentary event exclusively for ARF Members.  Click here to learn more about membership.