Ray is the E.W. Kelley Professor at Indiana University’s Kelley School of Business, and founding director of the School’s Customer Interface Laboratory, a state-of-the-art facility for investigating how customers interact with new retail environments and technologies. His research focuses on understanding the influence of point-of-purchase factors on consumer shopping behavior. His articles have appeared in the Harvard Business Review, Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, and Marketing Science. Ray teaches the MBA Applied Marketing Research and PhD Advanced Shopper Research courses and was named by Poets & Quants as one of the world’s best b-school professors. Prior to joining IU, he served on the faculties of the Harvard Business School and Wharton. He has consulted for several leading companies in consumer goods and service industries, and his virtual shopping technology has been used by market research firms around the world.