As the Head of Client Insights & GTM Enablement at Comscore, Danan is focused on building Comscore’s equity in the marketplace and partnering with clients on levering data-powered insights to help them maximize audience reach and engagement across platforms. Having spent the first leg of her journey as a brand marketer in CPG and Beauty, she loves to talk all things consumer. She graduated with her Bachelor’s degree in Chemistry from M.I.T. and her MBA from The Wharton School.