ARF Virtual Town Hall Series: How COVID-19 is Affecting Public Attitudes, Emotions and Values
Ipsos Public Affairs
Cliff Young is President of Ipsos Public Affairs in the United States, and also leads Ipsos’ global election and political polling practice. His research specialties include social and public opinion trends, crisis management, corporate and institution reputation, and election polling. He works with a wide variety of corporate, government, media, and political clients. He also oversees Ipsos’ US public opinion polling for Thomson Reuters, and is a spokesperson for Ipsos Public Affairs in the US.
Cliff is considered an expert on polling in emerging markets, as well as polling in adverse and hostile conditions. Before coming to Ipsos Public Affairs North America, he was Managing Director of Ipsos Public Affairs Brazil where he started the practice for Ipsos. Cliff has polled on over 80 elections around the world; most recently he successfully completed polling on 25 races for the US midterms in 2010; the Nigerian Presidential and Gubernatorial elections in 2011, the Federal and Parliamentary elections in Canada in 2011; the Russian presidential elections 2012; the Egyptian and Kuwaiti Parliamentary elections in 2011/2012, US presidential election 2012, the Venezuelan presidential elections in 2012 and 2013; 2014 US Mid-term elections; 2014 Brazilian Presidential election; 2015 Greek Referendum; and 2015 Argentine Presidential election.
Trained in survey sampling and survey methods design, Cliff has led on more than 100 full public opinion sample designs and post-survey analytics in the following countries: Mexico, Argentina, Bolivia, Peru, Ecuador, Colombia, Venezuela, Chile, South Africa, Russia, India, Indonesia, China, Egypt, Saudi Arabia, Turkey, Palestine, China, Lebanon, United Arab Emirates, Iraq, Afghanistan, Canada, United Kingdom, France, Spain, Italy, Nigeria, Mozambique, Angola, Guinea Bissau, and New Caledonia.
He is a frequent writer, analyst, and commentator on elections, communication, and public opinion.
Cliff earned his BA from the University of Illinois at Urbana-Champaign (Magna Cum Laude, Phi Beta Kappa) and did his graduate work at the University of Chicago (MA and PhD). He also trained as a survey statistician at the University of Michigan and in political psychology at Stanford. Cliff is also an adjunct professor at Johns Hopkins SAIS and an instructor at Columbia University SIPA where he teaches courses on public opinion and political risk.
CEO & President
Scott McDonald became the CEO and President of the Advertising Research Foundation on March 1, 2017. With over 30 years of research experience solving pressing business issues, Scott is an ardent champion of high-quality standards. He has held senior research positions at leading global media companies, including 10 years at Time Inc., and 14 years Conde Nast. He also served as Chairman of the ARF from 2001 to 2002. His innovative work at the intersection of advertising research, traditional media, and the digital revolution reflects his roots in academia. Namely, McDonald earned his PhD in Sociology from Harvard University and has taught courses on media measurement, media economics, and monetization strategies at Columbia Business School for the past 18 years.