CONSUMERxSCIENCE, ARF’s flagship event, focuses on a deep understanding of consumer behavior and drivers of creative excellence. Now in its 64th year, the conference features ground-breaking work in the areas of path-to-purchase, creative elements and consumer segments. The best and brightest gather from brands, agencies, media, research companies and academia to steer the future of advertising.
Download the CONSUMERxSCIENCE Event Trip Report.