Young Pros Spotlight
What is your role / current company?
Data Scientist, Nielsen
When did you join the ARF Young Pros? January 2021
What is your proudest professional accomplishment?
Not related to Advertising / Marketing, but while at my previous company (Netjets)I reduced the runtime of a crewing simulation model from over 2 hours to under 1 minute.
What is your biggest professional challenge?
My specialization is Data Science and my skill set is applicable in many industries. My previous roles have always been for companies in different fields (Aviation, Entertainment, Consumer Electronics and Marketing). The biggest challenge with these switches is always to quickly understand the industry so that I can make effective use of my skillset.
How has being an ARF Young Pro member impacted your career?
The biggest advantages of being a YP member are the connections and stories of all the other YPs that we hear during the monthly meetups. Hearing about these experiences helped introduce me to other areas of the advertising and marketing world.
What’s your favorite Young Pros event that you’ve been to?
I have only ever attended the monthly meetups, but the most memorable one for me was the one with Nicole Pike from YouGov. As an avid casual gamer, I found it very interesting to learn about the similarities and differences of marketing metrics in the world of E-sports.
When researching a topic you know nothing about, how do you get started?
The internet has made it very easy to get started and search for information about new topics. After a quick search (Wikipedia, Google etc) I try to find if there is any basic published material in academic journals or books. People around you (managers, connections, etc) can also provide helpful resources.
What is your favorite show/program?
I prefer to watch psychological thrillers, so my most recent favourite show is Midnight Mass on Netflix.
What’s your dream job? (If money was no object, what would you do?)
I would be a marine conservationist and a marine photographer. My current favourite people in the field are Paul Nicklen and Cristina Mittermeier. Their work with SeaLegacy is very inspiring.
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