Rohan Castelino is the Chief Marketing Officer at IRIS.TV and has over 18 years of international experience leading innovation and driving growth for companies at the intersection of media and technology. An expert in brand development, strategic communications, and partner marketing, Rohan oversees the company’s global marketing efforts to help the streaming TV ecosystem extract maximum value from video-level data to create better viewing experiences and advertising outcomes. Before joining IRIS.TV Rohan spent six years in Beijing and Shanghai, developing go-to-market strategies with joint ventures in hospitality, food & beverage, and entertainment. He helped develop and finance international film and television co-productions with China, Hollywood, and Europe. In the US, Rohan has worked for media companies including Gannett, Sony Pictures Entertainment, Paramount Pictures, and Illumination Entertainment. Rohan received his BS in Materials Science (Ceramic) Engineering and double major in Art History from Rutgers University and received his MBA from UCLA Anderson.