2024 AudiencexScience

Board of Curators

AUDIENCExSCIENCE is the ARF’s largest annual conference, with a broad focus on audience measurement. The event’s Board of Curators lends their insight and expertise to determine which submissions, entered during an industry-wide call for content, will be presented at the conference. This committee represents all of the ARF’s member constituents — Research, Marketers, Media, Agency, and Association/Academics.

Vassilis Bakopoulos

Mobile Marketing Association

Chris Bruderle

Internet Advertising Bureau (IAB)

Nanette Burns

Journal of Advertising Research

Josh Chasin

VideoAmp

Paul Donato

Advertising Research Foundation

Jon Farb

ListenFirst

Mike Follett

Lumen Research

Joetta Gobell

Dotdash Meredith

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Chip Godfrey

Analytic Partners

Max Kalehoff

Realeyes

Helen Katz

Publicis Media

Divya Kaur

Kinesso

Tameka Kee

Coalition for Innovative Media Measurement

Jay Mattlin

Advertising Research Foundation

Scott McDonald, Ph.D.

Advertising Research Foundation

Mi hui Pak

Advertising Research Foundation

Neelima Panuganti

General Mills

Amy Rask

MediaScience

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Jeremy Slick

Optimine

Horst Stipp, Ph.D.

Advertising Research Foundation

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Rachel Sweet

St. Jude

Earl Taylor

Marketing Science Institute (MSI)

David Tice

Hub Entertainment Research

Matt Voda

Optimine

Jon Watts

Coalition for Innovative Media Measurement

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Monica Wood

Herbalife

To further, through research, the scientific
practice of advertising and marketing

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