JUNE 7 @ 10:00 AM – 4:00 PM EDT • NEW YORK | Fordham University, 113 W. 60th St. 10023, NY NY | Program: 10am – 4pm; Reception: 4-5:30pm | In-person and streaming
Tracy Adams, Ph.D.
Research Project Manager
Tracy Adams, PhD, is a researcher with over 8 years of professional research experience and publications in high-ranking academic journals. Adams has taught courses in sociology, organization studies, and collective memory studies and is the recipient of numerous awards, research scholarships, fellowships, and grants. She recently completed a postdoc position at Yale University. She holds a PhD in Sociology and Anthropology, an MA with honors in Conflict Research, Management and Resolution, and a BA in Psychology and International Relations, all from the Hebrew University of Jerusalem.
Pedro is the CEO of MindProber. He holds a PhD in Psychology, in the field of Cognitive and Affective Neuroscience.
He was Resident Researcher in the Neuropsychophysiology (Psychology Department) from 2007 to 2012 and a Professor of Biosocial Criminology (Law Department) from 2012 to 2022 at the University of Porto. His research expertise includes the cognitive electrophysiology of emotional processing, the biological bases of personality and decision making and applied psychophysiology. He has multiple peer reviewed papers in high impact journals.
Throughout his career he combined his academic activity with consultancy roles in market research.
Jeff Bander is the President of eye square, a global leader in human experience technology. Jeff has been a leader of innovation in Market Research for 20 years, helping companies in over 60 countries better understand their customers. He was instrumental in Neurofocus’s purchase by Nielsen in 2011. Jeff then helped launch Sticky, the world’s first webcam eye-tracking company based in Sweden, from his basement in Brooklyn. Jeff has won numerous awards, including being named the recipient of the ARF (Advertising Research Federation) Great Mind Award and the Next Gen Market Research Disruptive Innovation Award.
Founder & CEO, Adelaide
Marc is the CEO of Adelaide, a leader in the rapidly growing field of evidence-based media quality measurement. Adelaide’s metric, AU, helps advertisers make better media investment decisions and drive better business outcomes. Prior to the creation of Adelaide, Marc founded Parsec, the first marketplace to sell media based on time spent. He also served as founding CEO of Enliken and Spongecell.
Bill Harvey Consulting, Inc.
Bill Harvey is a classically trained media researcher who has crossed over into advertising effectiveness measurement and the innovation of advanced measurement technologies. He has had experience with almost every form of research used in marketing, and has done work in 34 countries. He received an Emmy®Award in 2022 for pioneering development of privacy-protected set top box data. His company TRA was the first to demonstrate that single source ROI measurement could be affordably sustained at scale using big data, and was acquired by TiVo in 2012 with four issued U.S. patents. Bill was the first winner of the ARF Erwin Ephron Award and has been inducted into the Market Research Hall of Fame.
Ad Research Leads
Sophie is an Ads Research Lead at Facebook where she studies advertising effectiveness and media planning strategies. She works with Facebook’s measurement teams to help the industry move towards data-driven approaches. Her focus includes studying ways to leverage experimental results to enhance other measurement tools. She has also studied ways that planners can best leverage automated systems to meet campaign goals. She received her Masters in Economics from the University of Toronto in 2011.
Matthew McGranaghan, Ph.D.
Assistant Professor of Marketing
University of Delaware’s Alfred Lerner College of Business and Economics
Matthew McGranaghan is an assistant professor of marketing in the Department of Business Administration at the University of Delaware’s Alfred Lerner College of Business and Economics. He studies the economics of consumer attention and the indirect effects of marketing interventions. His research integrates econometric methods, experiments in the lab and field and unique data to analyze questions relevant to both firms and marketing academics. He has published in top marketing journals such as Marketing Science and Quantitative Marketing and Economics. Before joining the Lerner College, Matthew received an B.S. in neuroscience from Lafayette College and his Ph.D. in applied economics and management from Cornell University.
Scott McDonald, Ph.D.
CEO & President, ARF
Scott McDonald became the CEO and President of the Advertising Research Foundation in March 2017. Prior to joining the ARF, he held senior research positions at leading global media companies, including 18 years at Time Warner, and 14 years at Conde Nast, covering both the consumer and the advertising sides of the media business. Throughout his career, he has kept a foot in both the academic and business worlds, teaching for 5 years at NYU and for 18 years at Columbia Business School.
He serves as an adviser to the Social Science Matrix Program at UC Berkeley, and is on the Board of the Population Reference Bureau. An avid art lover, he also is on the board of the Brooklyn Academy of Music. He holds an A.B. degree from UC Berkeley and a Ph.D. from Harvard University.
Global Research Leader
Esteban is the Global Research Leader for the Marketing Science team at TikTok. His mission is to use research and insights to make advertising more joyful for consumers and rewarding for clients.
He combines psychology with data science to understand the world we live in and design experiences that move people. He has built his career at the intersection of Consumer Research & Psychology, Marketing & Business Strategy, and Machine Learning & AI.
Duane Varan, Ph.D.
Duane Varan is CEO of MediaScience, a leader in lab-based audience research, and CEO of Hark Connect, MediaScience’s new Qual Tech™ division building new tools for qualitative research. Dr. Varan is the recipient of numerous awards including the Australian Prime Minister’s award for University Teacher of the Year. He is also author to over 80 peer-reviewed publications and is a pioneer in numerous advanced measures of audience behavior across biometrics, response latency testing, facial expression analysis and eye tracking.
Associate Media Director
Bio coming soon!
Meredith is a Measurement partner specializing in helping agencies and brands develop, execute, and optimize advertising effectiveness measurement solutions and landmark research
Horst Stipp, Ph.D.
EVP, Research & Innovation
Horst Stipp, Ph.D. joined The Advertising Research Foundation in January 2011 after a long career in research at NBC Universal. Currently, he serves as EVP, Research & Innovation, ARF. He received his Ph.D. in Sociology from Columbia University and has been involved in media research for over 40 years. His publications cover a wide range of media and marketing topics. He is a recipient of an ARF Lifetime Achievement Award (2015). His current research focus is changes in media use and measurement.