On June 7, 2023, attention economy experts came together in NYC to share case studies and participate in engaging discussions on the attention measurement landscape. Plus, attendees heard a recap of the issues debated at AUDIENCExSCIENCE and an update on Phase I of the ARF Attention Validation Initiative, an empirically based evaluation of the rapidly developing market for attention measurement and prediction.
Bill Harvey Executive Chairman
Bill Harvey Consulting, Inc.
Matthew McGranaghan, Ph.D.Assistant Professor of Marketing
University of Delaware’s Alfred Lerner College of Business and Economics