ATTENTION 2023
On June 7, 2023, attention economy experts came together in NYC to share case studies and participate in engaging discussions on the attention measurement landscape. Plus, attendees heard a recap of the issues debated at AUDIENCExSCIENCE and an update on Phase I of the ARF Attention Validation Initiative, an empirically based evaluation of the rapidly developing market for attention measurement and prediction.
Featured Speakers
Tracy Adams, Ph.D.Research Project Manager
ARF
ARF
Pedro AlmeidaCEO
MediaProbe
MediaProbe
Jeff BanderPresident
eye square
eye square
Marc GuldimannFounder & CEO
Adelaide
Adelaide
Bill Harvey Executive Chairman
Bill Harvey Consulting, Inc.
Bill Harvey Consulting, Inc.
Sophie MacIntyreAds Research Lead
Meta
Meta
Matthew McGranaghan, Ph.D.Assistant Professor of Marketing
University of Delaware’s Alfred Lerner College of Business and Economics
University of Delaware’s Alfred Lerner College of Business and Economics
Esteban RiberoGlobal Research Leader
TikTok
TikTok
Duane VaranCEO
MediaScience
MediaScience
Amanda ZakyAssociate Media Director
Mars Wrigley
Mars Wrigley
Meredith ZhangMeasurement Partner
TikTok
TikTok
Scott McDonald, Ph.D.President & CEO
ARF
ARF
Horst Stipp, Ph.D.EVP, Research & Innovation
ARF
ARF
Paul DonatoChief Research Officer
ARF
ARF
