Don’t miss these speakers. They represent the tip of the iceberg of the value that media companies will get over the two-day conference.
Advertising in a Modern Media Company:
Rick Welday, Xandr/AT&T, recommends how the industry can make advertising matter with more relevant messaging and more responsible use of consumer insights and tech.
Marketing Effectiveness in the Digital Era
Les Binet, adam&eveDDB, gives the first-ever U.S. presentation of ground-breaking work about how the rules of effectiveness need to change in a digital world.
Too Much Math, Too Little Meaning
Publicis’ Rishad Tobaccowala provides perspective on how to gain insight in a world of data explosion, including observations on how mistakes are affecting advertising and marketing.
The Race to Own the Future of TV
Hulu, Snapchat and Warner Media reveal POVs and plans about their investments to capture younger generations’ attention in amidst the rise of non-TV media.
Paving the Way for News Organizations
The New York Times’ Lisa Ryan Howard speaks about the strategies used to grow and find new audiences in a disruptive time — and the implications for others.
In addition, you will get 100s of actionable takeaways from companies like Anheuser-Busch, CBS, Cox Media Group, Fullscreen Media, Google, Group M, The Hershey Company, Meredith Corporation, Neustar, Omnicom and Twitter.