A Sequent Partners co-founder, Jim has consulted on media and brand metrics for many of the country’s foremost media, associations and marketers. Jim also founded USA TouchPoints, the cross-platform, consumer journey measurement system developed by Sequent Partners. Prior to Sequent Partners, Jim served as President of the ARF and before that developed new research tools to improve clients' business performance at PEAC ViewFacts, ScanAmerica, and ASI. He has also led the media research and planning function at General Foods and Young & Rubicam. Jim was inducted into the MRC Hall of Fame and received the ARF’s Erwin Ephron Demystification Award.