The ARF David Ogilvy Awards is the premier awards program that honors research- and insights-driven advertising.
The awards pay tribute to the late David Ogilvy, ultimate “mad-man,” founder of the agency Ogilvy, and creator of some of the biggest fundamentals in advertising that are still being used today. With these awards, we celebrate his forward-thinking belief in the importance of research behind effective advertising.
What’s New This Year?
We are back in-person! The award reception is scheduled to take place live at the Edison Ballroom in New York City on October 13. A creative effectiveness-focused event will take place ahead of the awards. RSVP now!
Access Award-Winning Case Studies and More Resources
What does it take to win an ARF David Ogilvy award? Why is this awards program so crucial to the industry? How does data influence the creative spark of impactful ad creative?
You can also access learnings from all award-winning case studies here. Access is limited to ARF Members only. If you are interested in becoming an ARF Member to receive exclusive access to these case studies and more, contact email@example.com.
What is the relationship between brand and sales advertising? To find out, the ARF is creating a database of over 120 ARF David Ogilvy Award applicants to enable research on the subject.
Each entry will include brand and product category, age, share, consideration, pricing position, growth, sales cycle, campaign objective, primary target, media plan, competitive strategy, outcomes, research used and brand equity.
Creative Research Terms Glossary
The ARF’s Creative Council has compiled The Creative Research Terms Glossary, a comprehensive resource containing 880 terms used by creatives in the industry.
This Council has also done extensive work on powerful advertising, including establishing recommendations on how to improve the relationship between researchers and creatives. Learn more about the ARF Creative Council and their important work here.