a
- A/B Testing
- Ad
- Ad Clutter
- Ad Compression
- Ad Hoc Marketing Research*
- Ad Prototype
- Ad Testing
- Ad Tracking
- Advertising Genre
- Advertising Reach
- Advertising Wearout
- Advertorial
- Advocacy Advertising
- Affect
- Affect Heuristic
- Affective Response
- Animation
- Anthropomorphic (creative genre)
- AOA / Area of Analysis
- Attention
- Attribute
- Audio Arrangement
- Audio Mix
b
- Behavior
- Behavioral Coding
- Bias, Acquiescence
- Bias, Authority
- Bias, Confirmation
- Bias, Context Effect
- Bias, In-Group
- Bias, Measurement Instrument
- Bias, Nonresponse
- Bias, Observation
- Bias, Response
- Bias, Sampling
- Bias, Selection
- Bias, Survey
- Bias, Systematic
- Billboard Advertising
- Biometrics
- Bleed ad
- Blind Test
- Blinded Experiment
- Blue (Green) Screen
- Board-o-matic
- Body Text
- Bookends
- Brand Association
- Brand Attribute
- Brand Equity
- Brand Fit
- Brand Identity
- Brand Lift
- Brand Loyalty
- Brand Messaging
- Brand Name
- Brand Personality
- Brand Positioning Studies
- Brand to Hand
- Branding
- Breathing Frequency
- Broadsheet
- Bus Card
- Bus Wrap
- Buying Influence
c
- Call to Action
- CAPI (Computer-Assisted Personal Interview)
- CASI (Computer-Assisted Self-Administered Interview)
- Category Usage
- Celebrity Branding
- Celebrity Endorsement (creative genre)
- Choice Heuristic
- Choice Modeling
- Circulation
- Claim*
- Classified ad
- Click Rate*
- Close-Up (CU)
- Clutter Reel
- Cognitive Dissonance
- Comparison/Comparative
- Competitive Claims
- Competitive Strategy
- Concept Statement
- Conceptual Mapping
- Consideration Set
- Consumer Motivation
- Consumer Neuroscience
- Conversion rate
- Cooperation Rate*
- Copy Development Research
- Copy Research
- Copy Structure
- Copy Style
- Copy Testing
- Copy, Body
- Copy, Colloquial
- Copy, Comparative
- Copy, Educational
- Copy, Human Interest
- Copy, Institutional
- Copy, Scientific
- Copy, Suggestive
- Copy*
- Cost Per Interview (CPI)
- Creative Brief
- Creative Idea
- Creative Testing*
- Cut
- Cutaway
d
e
- ECG/Electrocardiography
- EDA/Electrodermal Activity*
- Editorial Content
- EKG/Electrocardiography*
- Electroencephalography (EEG)
- Eligible Participant*
- EMG/Electromyography
- Emotional Appeals
- Emotional Trigger
- Emotionally Neutral
- Event Related Potentials - ERP
- Explicit (creative genre)
- Eye Tracking
- Eye Tracking Research
f
- Facial Coding
- Fade
- Film Noir/Cult film (creative genre)
- Finish-Testing*
- Focalism*
- Focus Group Discussion
- Focus Group Moderator
- Focus Group, Bulletin Board
- Focus Group, Exploratory
- Focus Group, Global
- Focus Group, Online*
- Focus Group, Teleconference*
- Focus Group, Telephone
- Focus Group, Two-Way
- Focus Group, Video
- Focus Group, Videoconference
- Forced Exposure
- Frequency
- Full Position Ad
i
- Image, Aspirational (creative genre)
- Implicit Association Test (IAT)
- In-Game Ad
- Inductive Research
- Informed Consent
- Insert
- Interview
- Interview, Central Location
- Interview, Depth*
- Interview, Direct Computer
- Interview, Exit
- Interview, Face-to-Face
- Interview, Focus Group*
- Interview, From-Home Telephone
- Interview, Group In-Depth
- Interview, Group*
- Interview, In-Depth
- Interview, Intercept
- Interview, On-Site
- Interview, One-On-One
- Interview, Online
- Interview, Personal
- Interview, Qualitative
- Interview, Telephone
- Interview, Telephone In-Depth
- Interviewer Cheating
- Interviewer Effect*
- Interviewer Variance*
- Involvement