Current Issue Summary
Sept 2020 (Vol. 60, Issue 3):
60 Robust Years of Advertising Research, and Counting
In 2020, Covid-19 has become “very much a part of our way of life, and by extension, our life’s work,” Editor-in-Chief John B. Ford writes. There’s a bright spot, though: Article submissions to the JAR “have continued at a relatively high clip.” Indeed, research colleagues tell him that the need for social distancing and remaining at home has “afforded them ‘found time’ for important projects that otherwise might have been put on the ‘back burner’.” 2020 also marks the Journal’s 60th anniversary, with nearly 250 issues published. The range of topics has “never been richer, and—with bourgeoning platforms steeped in evolving algorithms and artificial intelligence—never as complicated.” Seven new articles connecting with a robust number of touchpoints in the September edition underscores that trend.
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