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RESOURCES: ACCESS AWARD WINNING CASE STUDIES AND MORE

What does it take to win an ARF David Ogilvy award? Why is this awards program so crucial to the industry? How does data influence the creative spark of impactful advertising? Use the below resources to better your chance in crafting a winning application, learn more from past winners, and explore related opportunities.

ACCESS SAMPLE CASE STUDIES

All Award applications (ARF members and non-members) receive complimentary access to key past cases and campaigns to understand what makes a best-in-class entry.

ARF Members can also access learnings from all award-winning case studies here.  Access is limited to ARF Members only. If you are interested in becoming an ARF Member to receive exclusive access to these case studies and more, contact membership@thearf.org.

Project Understood

ACCESS EVENT CONTENT:

How to Win an ARF David Ogilvy Award

Event content is available to ARF members only, but anyone can access the recording here or our Tips and Best Practices PDF.

 

2024 ENTRY Materials

All entries are due May 24, 2024.

WRITTEN EXPLANATION

Written explanation

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All entries are due May 24, 2024.

ENTRY KIT

ENTRY KIT

 

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CREATIVE RESEARCH TERMS GLOSSARY The ARF’s Creative Council has compiled The Creative Research Terms Glossary, a comprehensive resource containing 880 terms used by creatives in the industry. You can access the creative glossary on our website. This Council has also done extensive work on powerful advertising, including establishing recommendations on how to improve the relationship between researchers and creatives. Learn more about the ARF Creative Council and their important work here.

ARF DATABASE

The ARF has created a database to enable research on the relationship between brand and sales advertising. The project includes campaign information on over 120 Ogilvy applicants.

Each entry will include brand and product category, age, share, consideration, pricing position, growth, sales cycle, campaign objective, primary target, media plan, competitive strategy, outcomes, research used and brand equity.

Contact your member manager or email us at membership@thearf.org to access the data and for a codebook. Each spring, additional applications will be added to the database.

ARF RESEARCH INITIATIVES AND UPCOMING EVENTS

The advertising industry has experienced monumental change over the last few years. To offer members the crucial insights they need to stay ahead in these unparalleled times, the ARF conducts original research that tackles our industry’s most pressing questions. The 2024 research agenda can be found here.

Outside of the David Ogilvy Awards and Creative Effectiveness event, the ARF develops a wide agenda of events each year, both hybrid and virtual. Stay in the loop and check out our latest events calendar. If you’re a non-member interested in a specific ARF event, contact membership@thearf.org.

Sponsors

SPONSORSHIP & QUESTIONS

Looking to sponsor the ARF David Ogilvy Awards or Creative Measurement Event? Reach out to sponsorship@thearf.org.

Any additional questions? Reach out to davidogilvyawards@thearf.org.

IMPORTANT DATES

March 7 – Entry Period Opens 
May 24 – Entry Period Closes 
June-July – Jury Review 
August – Finalists Announced 
September 26 – Creative Effectiveness conference and Awards Ceremony at Tribeca Rooftop in NYC.

The Advertising Research Foundation

To further, through research, the scientific
practice of advertising and marketing

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