Frequently Asked Questions

  1. Is there a limit on the number of entries I can submit?
    No, there is no limit on the number of campaigns you can enter, however, payment must occur prior to each entry. You are welcome to submit as many campaigns as possible within our criteria.

Current rates:
• ARF Member rate: 795 per campaign
• Non-member rate: 995 per campaign

If you are interested in entering THE SAME CAMPAIGN in ONE ADDITIONAL CATEGORY, the cost is $500 per addition. A campaign can only be entered for consideration in a maximum of two categories. Contact registration@thearf.org with questions.

  1. Is there a limit on the number of campaigns from my company?
    No, there is no limit on the number of entries from your company. However, you can only enter the same campaign in up to two categories.

  2. Can I receive a refund for my entry?
    All ARF David Ogilvy Awards’ entry fees are non-refundable. Withdrawn entries (whether by the entrant or due to the entrant’s failure to comply with entry guidelines) will NOT be refunded.

  3. What is the eligibility period?
    Your campaign must have aired during January 2022 through March of 2024.

  4. How do I submit an entry? Is my username/password the same as my MyARF account?
    You must use or create a MyARF account to begin the ARF David Ogilvy Awards competition. When clicking “enter now,” you will be prompted to enter your MyARF credentials (unless you are already logged in) and submit payment for your campaigns being considered.

  5. How do I create a MyARF account?
    Create one by going to the top right corner of thearf.org and clicking on this icon. You can create an account even if you are not a member of the ARF.

  6. I paid for my campaigns; how do I enter my work?
    You should have received a confirmation email with a link to access the entry portal. Different from recent years, this portal requires that you create a new username and password to login and submit. Your MyARF credentials will not work here.
  1. What should my entry include?
    Your entry must include the following:
  • Written Explanation
  • Data Survey
  • One-three ads or creative elements
  • Creative frame/image
  • Company logos (.eps format)
  • Affiliated Companies
  • Team Credits
  • Points of Contact
  • Signed Application Agreement – Terms and Conditions

Please see our 2024 entry kit for more details.

  1. Where can I find the written explanation template?
    You can download the written explanation template here. The completed template should be included in the digital application via the entry portal. We suggest downloading and completing the template before accessing the portal. Note: all entries must be submitted through the online portal – we will not accept any entries via email.

  2. Is there an entry kit I can refer to?
    You can download the entry kit here. This contains a list of details to easily check off as you complete each section.

  3. Can I include a video case study?
    Yes, you can include a video case study. However, a video case study is not considered your “creative element” required in the application. At least one ad that aired during the campaign must be included to support your entry. The eligibility period is January 2022-March 2024. (Including a video case study is completely optional).

  4. I just realized that the campaign I originally entered can fit into multiple categories. How do I choose which category to enter it in?
    You have two options:
  • CHOOSE ONE THAT FITS BEST.
    Ultimately, it is up to you to determine which category you think best fits your campaign — usually this is easier to do for the industry categories but open for interpretation in the spotlight categories. 
  • SUBMIT IT TWICE.
    Luckily, it is possible to submit the SAME CAMPAIGN into ONE ADDITIONAL CATEGORY. When you checkout, you’ll see an option to submit duplicate campaigns for an additional $500. Already paid for a single entry and want to enter more? Contact: registration@thearf.org.
  1. I already entered one campaign, but another was just approved by my team to submit. How do I do this?
    Email registration@thearf.org to adjust your entry limit and submit additional payments.

  2. I keep getting errors in the entry portal — what could be the problem?
    Errors often occur if you are not using a compatible browser. Make sure you’re using the latest versions of Chrome, Firefox, Safari, etc. Errors can also occur if you are logged into multiple browsers. Make sure you are not signed into multiple windows or tabs.

  3. Can I make edits to my entry?
    You can only make edits to your entry when you click SAVE & CONTINUE LATER. Your entry is not considered final (and will not be judged) until you click SAVE & SUBMIT. You cannot edit anything once you send in your final application, as the jury will have access to the submission immediately after you submit.

  4. Who reviews my entry?
    There are two ARF David Ogilvy Award juries: the Category Jury and Grand Ogilvy Award Jury. The Category Jury reviews the entries to determine the Gold, Silver and Bronze distinctions in each category. The Grand Ogilvy Award Jury determines which of the Gold award winners should be awarded the highest distinction, the Grand Ogilvy Award. The Grand Ogilvy Award Jury also serves as a steering committee to help set the direction for the categories and awards ceremony.

  5. Can I nominate myself or a colleague to be a jury member?
    Please email davidogilvyawards@thearf.org to learn more about becoming a jury member.

  6. When will I know the status of my entry?
    All entrants will receive notification of their status before the finalists are announced in August.

  7. What is the date and location of the ARF David Ogilvy Awards?
    The ARF is hosting its third annual Creative Effectiveness event on September 26, from 10am-9pm at Tribeca Rooftop. The day will begin with creative effectiveness presentations and discussions,  closing with the Awards reception and dinner. The event is open to members and non-members. More details to come.

  8. Can I purchase additional trophies?
    Every ARF David Ogilvy Awards finalist receives one complimentary trophy. Additional statues can be purchased on our website for $550 each + shipping. Please allow 8-12 weeks for delivery. Trophy purchases are final. Reach out to davidogilvyawards@thearf.org to purchase.

  9. Who do I contact if I have additional questions?
    You can reach out to the ARF team at davidogilvyawards@thearf.org.

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