The ARF David Ogilvy Awards is the premier awards competition that honors research- and insights-driven advertising.
The awards pay tribute to the late David Ogilvy, known as the “father of advertising,” and founder of the Ogilvy agency. With these awards, we celebrate his forward-thinking belief in the importance of research behind effective creative.
In a world where it is harder to get consumer attention and conversion, marketers seek creative that is grounded in strong insights. A spark of inspiration also contributes to great advertising – powerful creative doesn’t originate from data alone. This is where the ARF David Ogilvy Awards shine—in highlighting the art and science of great creative.
Command industry attention, honor your team and enter now to join an illustrious group of past winners, including Samsung, ESPN, PepsiCo, J.M. Smucker Co., TikTok, GS&P, VML, Google, Ipsos, and more
CALL FOR ENTRIES IS OPEN!
Enter your work today to win. The deadline to submit is May 24, 2024.
Follow these steps to enter your campaign:
Written ExplanationData Survey One-three ads/creative elementsCreative frame/image Affiliated Companies Team Credits Points of Contact Application Agreement – Terms and ConditionsThe application process for the 2024 Awards relies on a combination of structured and open-ended questions. All answers will be provided to the jury, which ensures consistency among the information collected about each campaign.
More details on what the application requires can be found in our entry kit.
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GENERAL ELIGIBILITY
See more eligibility requirements in the entry kit and review our FAQs.
ADDITIONAL RESOURCES
Improve your chance of winning an ARF David Ogilvy Award! Access entry materials, checklist, best practices, sample cases and important information.
Entry Kit written explanation template FAQs Sample Cases Tips
We accept U.S. and international entries from all organizations that promote research and insights-based creative – research companies, agencies, marketers and media companies, consultants and more! (In short, anyone can enter as long as you meet the entry criteria).
Every entry should involve a specific advertising campaign. More details and further criteria can be found in the 2024 entry kit.
Winning an award allows you to:
The Awards will be featured after the ARF’s Creative Effectiveness conference which includes a full day of content, closing with the Awards dinner and reception. This two-part event will take place on September 26, 10am-9pm at Tribeca Rooftop. Learn more about last year’s event and access content. More details to come.
March 7 – Entry Period Opens
May 24 – Entry Period Closes
June-July – Jury Review
August – Finalists Announced
September 26 – Creative Effectiveness conference and Awards Ceremony at Tribeca Rooftop in NYC.
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The ARF hand selects top researchers, marketers, creatives and consumer insights experts to serve on the Category Jury and prestigious Grand Ogilvy Award Jury.
Scoring is completed in three main rounds — a preliminary round of scoring by the Category Jury to determine the Gold, Silver and Bronze winners, followed by two Grand Jury meetings to select the Grand Ogilvy Award Winner.
2024 jury coming soon!
– https://thearf.org/arf-events/2023-ogilvy-awards-juries/
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The ARF celebrates David Ogilvy’s forward-thinking belief in the power of research behind effective advertising by honoring our past winners. These campaigns, and the teams behind them, brilliantly utilized data-driven consumer insights to creative inception with significant impact.
To further, through research, the scientific
practice of advertising and marketing
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