No stranger to turbulent times, the ARF was founded during the Great Depression. Since then, we have helped members address the impact of three wars, 9/11 and the Great Recession of 2008 with the confidence that comes from deep scientific knowledge, an unbiased historical perspective and a robust community of practitioners. Now, with the world turned upside down by COVID-19, the ARF has never been more essential.
Paramount to your success is access to timely and vetted work about critical audience measurement issues. You will find that at our annual conference, AUDIENCExSCIENCE 2020, which will be 100% virtual. The format, pacing and attendee interaction have been completely rethought.
New at AUDIENCExSCIENCE this year:
The conference will run for three days, September 21-23, but programming will be concentrated into four hours in the middle of each day, 11:00am – 3:00pm EDT, to give you time on either side to attend to other business or just take a break. Each day will include keynotes, track discussions, panels, breakout sessions, dedicated Q&A and the Expo Zone.
On Sept. 22 and 23 there will be two ARF Council events – social measurement and cognition – that will take place before the opening remarks.
Guided Track Discussions
Three concurrent session tracks, each comprising 3-4 presentations, will run each day. These session tracks will go deep on the hot topics in our industry. The session chair for each track – your “professor” – will synthesize the presentations and prepare each group for a high-impact discussion. If you find that you want to be in two different concurrent sessions at the same time, no sweat: if you can’t catch one live, you will still be able to view all of the sessions after the event.
“The Last Word”
At the end of each day industry leaders – your “anchor commentators” – will share their perspectives on what they heard and what it means. They will amplify brilliant moments and poke into areas that deserve more discussion. These sessions will be recorded, summarized and published.
Visit virtual booths and poster sessions where brief research reports or capability presentations will shed light on the work and products of sponsoring companies. You will also have the chance to win prizes and meet new people.
Several ticket options are available – you can either attend the event live or view content on-demand. Visit our pricing page for more details.
No longer constrained by the venue capacity, we are anticipating more attendees from the U.S. and around the globe. Via our platform, you will be able to view other registrants and initiate connections.
Now more than ever, facts and data will guide you forward. Your time is valuable. We’ve made it easy: compelling valuable content in an easy-to-digest format. We look forward to your participation and engagement.