Professionals are People Too:
Uncovering the Role of Emotion, Subjectivity, and Non-Rational Thinking in Professional and B2B Decision Making
JULY 20 @ 12:00 PM – 1:00 PM EDT
Lateef is Vice President of Connections Strategy at the global marketing agency, Digitas. He takes a multidisciplinary approach to studying and writing about culture, communications, and commerce. Lateef’s career has predominately involved leading marketing and go-to-market strategy for B2B companies in the technology sector. His academic background includes a master’s degree in International Commerce and Policy and a bachelor’s degree in Marketing. He is the author of the book Context: Reflections on the Essence of Doing Business with Humans.
Abigail helps clients to develop, enhance and evaluate their marketing and communications strategies. She brings a depth of experience in market research and consulting spanning the healthcare, financial services, and media industries, among others. Abigail particularly enjoys advising clients on their marketing strategies in areas such as product development, new market entry, and communications. Her market research expertise includes qualitative and quantitative advertising testing, brand health assessment and tracking, concept testing, segmentation, and customer attitude and usage studies.
Ryan is the Head of Activation and Identity Product Strategy at Oracle Advertising. In his role, Ryan is responsible for consulting for senior product leaders, identifying cross-product development opportunities and extrapolating advertising & customer experience technology industry trends. Before joining Oracle Advertising, Ryan was the Product Manager of Global Data Strategy and Integration at Annalect, an Omnicom Media Group company where he focused data and identity related products, go-to-market strategy and vendor management. Ryan received his Bachelors in International Business and Management from Benedictine College and his Masters of Science from Regis University.
Beni Gradwohl is Co-Founder and CEO of Cognovi Labs, Inc., an artificial intelligence (AI) company that focuses on measuring the emotional drivers behind human decision-making. Cognovi’s award-winning psychology-driven AI helps clients in the commercial, health, and public sectors reveal how audiences are feeling in the moment, predict their action and intent, and then communicate with the emotions to maximize impact.
Beni has been on a journey to understand how people act and find a systematic way to measure our decision-making for more than 20 years. During that time, Beni held senior leadership positions at Citi, Morgan Stanley and various investment management firms. An astrophysicist by training, he spent the first decade of his professional career in academia and research.
Featured in Inc., Forbes and the Financial Times, Beni is frequently invited to speak on topics at the intersection of AI and behavioral psychology, the role of emotions in human decision-making, and how to engage emotionally to drive a better outcome. Beni received his Ph.D. in Physics from The Hebrew University.