On July 20, experts at HawkPartners, Oracle Advertising, Cognovi Labs and Digitas joined us for an Insights Studio to explore the role of emotion, subjectivity and non-rational thinking in professional and B2B engagement and decision making, focusing on how to identify and measure these factors. Participants gained insights on how to better identify and measure the role of emotion as panelists presented case studies that dispel the myth that business decisions are solely based on rational thought.
Ryan BohHead of Product Strategy for Activation and Identity
Beni GradwohlCo-Founder, and Chief Executive Officer
Lateef Mauricio AbroVice President, Connections Strategy