Professionals are People Too: Uncovering the Role of Emotion, Subjectivity, and Non-Rational Thinking in Professional and B2B Decision Making

On July 20, experts at HawkPartners, Oracle Advertising, Cognovi Labs and Digitas joined us for an Insights Studio to explore the role of emotion, subjectivity and non-rational thinking in professional and B2B engagement and decision making, focusing on how to identify and measure these factors. Participants gained insights on how to better identify and measure the role of emotion as panelists presented case studies that dispel the myth that business decisions are solely based on rational thought.