Professionals are People Too: Uncovering the Role of Emotion, Subjectivity, and Non-Rational Thinking in Professional and B2B Decision Making

Traditionally, B2B decision making has been perceived as a rational, objective process. But professionals are more than just a job title—they are people too!

This Insights Studio will explore the role of emotion, subjectivity and non-rational thinking in professional and B2B engagement and decision making, focusing on how to identify and measure these factors.

Join us on July 20th at 12:00pm EDT to hear experts present data and case studies that dispel the myth that business decisions are solely based on rational thought.

Engage with panelists from healthcare, tech, and financial services and gain insights on how to better identify and measure the role of emotion.