Duane Varan, Ph.D. is CEO of MediaScience, a leading provider of media & advertising innovation research. He is the recipient of numerous awards including the ARF’s Erwin Ephron Demystification Award for lifetime achievement and the Australian Prime Minister’s University Teacher of the Year Award. Duane ranks among the top ten researchers in the world in terms of publications in top-tier academic journals in the advertising discipline, the only industry researchers to achieve this honor. He is a global pioneer in developing new research methods integrating galvanic skin response, heart rate, eye tracking, facial expression analysis, and response latency testing. He is also the producer/host of the Legends of Media Research podcast series.