ARF Town Hall: Ad Measurement’s New Identity Challenge
APRIL 27 @ 12:00 PM – 1:00 PM EDT
Managing Director, EMEA
Charles Ping is a highly experienced leader who had devoted more than 30 years to the disciplines of data, marketing and strategy and regulation. He was previously chief executive and then chairman of Fuel, the data business of the Engine Group, where he served on the UK Board. Previously he held roles as strategy director at Communisis and head of CRM at Guardian Media.
In addition to his role with Winterberry Group, he serves as an industry commissioner at the UK’s Data and Marketing Commission and is a director of the Advertising Standards Board of Finance, the funding body for UK advertising self-regulation. He chairs the joint ISBA/DMA UK committee on the use of data within advertising, and is also a non-executive director across a number of tech and data businesses. Charles is a previous chair of the Direct Marketing Association UK and was Executive Committee member at the UK Advertising Association.
Scott McDonald, Ph.D.
President & CEO
Scott McDonald became the CEO and President of the Advertising Research Foundation in March 2017. Prior to joining the ARF, he held senior research positions at leading global media companies, including 18 years at Time Warner, and 14 years at Conde Nast, covering both the consumer and the advertising sides of the media business. Throughout his career, he has kept a foot in both the academic and business worlds, teaching for 5 years at NYU and for 18 years at Columbia Business School. He serves as an adviser to the Social Science Matrix Program at UC Berkeley, and is on the Board of the Population Reference Bureau. An avid art lover, he also is on the board of the Brooklyn Academy of Music. He holds an A.B. degree from UC Berkeley and a Ph.D. from Harvard University.