Insights Studio: The Measurement Dilemma — Navigating Privacy-Driven Disruption
March 22 @ 12:00 – 1:00 EST
Paul Donato joined the ARF as Chief Research Officer in October 2017. Paul is a highly-regarded leader in media and advertising research with more than two decades of industry experience. Earlier in his career he co-founded WPP’s Media Research Business Unit, served as CEO of Kantar Media, and Technical Director of IBOPE Latin America. He was the EVP and CRO for The Nielsen Company for more than a decade, overseeing Nielsen retail, consumer, mobile, and media measurement methodologies. Upon leaving Nielsen, Paul founded Jatopond, a media and market research firm. He also has led business units at Simmons, and at Audits and Surveys Worldwide. He currently sits on the Future State Committee of the National Air and Space Museum. In addition to leading the research team, Paul will also play an active role in overall ARF leadership, helping to guide our future direction.
A seasoned executive with 25+ years of digital media, marketing and operations experience, Angelina Eng has focused her career on supporting agencies and brands to define, build and manage digital media and marketing efforts while enabling teams to operationally work efficiently and effectively with both internal and external partners and platforms at companies such as Morgan Stanley, Merkle, Dentsu Aegis and Publicis Modem.
Over the years, she has been involved with multiple organizations to help define, establish, and advocate some of the industry standards that we see in today’s digital media ecosystem (such as ad verification/brand safety, ad fraud, viewability and programmatic, social, etc.)
As VP, Measurement & Attribution for IAB, Angelina develops, identifies, and instantiates standards and practices for the marketing-media ecosystem on behalf of brands, agencies, publishers, retailers, ad tech platforms, data partners, etc. This includes collaborating with product and operations teams to bring business and technical standards and solutions to market, advocate on behalf of IAB members, and lead engagements with relevant trade bodies to inform and institute consistent measurement and attribution practices across the industry.
Angelina has been awarded the AdMonsters 2018 Power List, IAB Data Rockstar 2016 and AdMonsters Digital Media Leadership Award 2016.
Matt Voda brings deep experience and a proven track record of cloud-based technology and analytics success to his role at OptiMine. Matt joined OptiMine from United Health Group (Nasdaq: UNH) where he led consumer marketing within the $40B Optum division, developing and deploying sophisticated analytics-driven approaches to yield significant gains in engagement and ROI. Matt also spent 11 years at Digital River (Nasdaq: DRIV) as VP of Product Management developing the world’s first cloud-based e-commerce platform, a high scale enterprise offering handling over $30B in e-commerce transactions, across 80 countries. The Digital River business grew by over 2000% during his tenure and was the first Minnesota company to go from 0 to a $1B+ market cap in the last 30 years. Matt spent his early career at Damark International and Information Advantage- joining both pre-IPO, focusing on high-scale customer and marketing analytics. Voda holds a Bachelor of Science Degree in Business, Marketing from the University of Minnesota’s Carlson School of Management.