Now in its sixth year, the Attribution & Analytics Accelerator is the only event focused exclusively on attribution, marketing mix models and the science of marketing performance measurement. The boldest and brightest minds will take to the stage to share their latest innovations and case studies. The audience is comprised of marketers searching for solutions and analytics gurus who can provide them.

This unapologetically rigorous forum will continue to focus on business outcomes.  As initiated last year:

• It will be virtual, with a highly engaging and effective online experience.
• It will be run over four consecutive days, for two hours each day. While tighter, there will be exactly the same amount of content as in previous years.
• It will be produced by the ARF and Sequent Partners.

The 2021 Attribution & Analytics Accelerator will be presented on four consecutive days, November 15-18, from 12:00-2:00 ET.

This gathering of the modelers, marketers, researchers and data scientists will quicken the pace of innovation, fortify the science and galvanize the industry toward best practices and improved solutions. This is the place where B-to-C and B-to-B marketers across a wide variety of categories share their experiences and new perspectives, and advance practical ideas, innovative techniques and applications.

We are considering a number of topics for the 2021 event and are calling for case studies, experimental results, or empirically determined best-practices that can be linked to business success. Each must be addressed diligently, from the end-user perspective — marketers, media, industry bodies — no sales pitches. Only proposals that include participation by end-users will be considered.

Visit the Topics page for full details on each of the considered topics and how to submit.