The Attribution & Analytics Accelerator© is a rigorous forum focused exclusively on attribution, marketing mix models and the science of marketing performance measurement. The boldest and brightest minds will take the stage and share the latest industry innovations – real case studies will be supplemented with in-depth discussions led by moderators who know what to ask.
The Accelerator will feature high-profile experts and marketers on the front lines who will debate new solutions and address unmet technical needs. This gathering of modelers, B2C and B2B marketers, researchers and data scientists will quicken the pace of innovation, fortify the science and galvanize the industry toward best practices and improved solutions.
This unapologetically rigorous forum will continue to focus on business outcomes, but the 2020 program will be unique in several ways:
We have set four topics for the 2020 event, one per day, and are calling for case studies, experimental results, or empirically determined best-practices that can be linked to business success. Each must be addressed diligently, from the end-user perspective – marketers, media, industry bodies – no sales pitches. Only proposals that include participation by end-users will be considered. View the Call for Content page.
Monday, November 16: Accelerating Recovery
Tuesday, November 17: Accelerating Data Science
Wednesday, November 18: Accelerating Analytics-Driven Business Results
Thursday, November 19: Accelerating Modeling the Full Value of Marketing Investments
More information on the event can be found on the agenda page.