The Attribution & Analytics Accelerator is a rigorous forum focused exclusively on attribution, marketing mix models and the science of marketing performance measurement. The boldest and brightest minds will take the stage and share the latest industry innovations — real case studies will be supplemented with in-depth discussions led by moderators who know what to ask.
The Accelerator will feature high-profile experts and marketers on the front lines who will debate new solutions and address unmet technical needs. This gathering of modelers, B2C and B2B marketers, researchers and data scientists will quicken the pace of innovation, fortify the science and galvanize the industry toward best practices and improved solutions.
This year’s agenda will focus on crucial topics like:
Taking apart the data crisis – how digital measurement will cope with cookies disappearing and other privacy-related outages, how OOH and retail measurement will be impacted by pending sparsity of location data, and the state of television data used in attribution, marketing mix models and experiments
Guiding dramatic changes in identity resolution and audience data – understanding what your data look like after you’ve matched it to 3rd party lists
Integrating short-term and long-term brand measurement into core performance analytics
Fostering an experimenting culture to test and learn, and responsibly deploy model learning
Reconciling all the alternative methods of measuring in-market impact like granular MMM, aggregated MTAs, unified modeling, AI/Machine Learning/Neural Nets, Lift Studies and RCT
This event, brought to you by the ARF and Sequent Partners, will be hosted by Meredith.