What is the Value of Time in Advertising? (Part 1)
FEBRUARY 23 @ 12:00 PM – 1:30 PM EST
Bain & Company
Cesar Brea is a partner in Bain’s Marketing, Advanced Analytics, and Consumer Products practices. Cesar’s work focuses on helping large brands improve and sustain marketing outcomes by leveraging large data sets and sophisticated machine learning solutions.
Before returning to Bain in 2017, Cesar helped to build and sell two software firms, led sales and marketing for a global digital agency, and founded and built a marketing analytics consulting firm. Cesar has published two books on marketing analytics, and speaks and writes frequently on the topic.
Paul Donato joined the ARF as Chief Research Officer in October 2017. Paul is a highly-regarded leader in media and advertising research with more than two decades of industry experience. Earlier in his career he co-founded WPP’s Media Research Business Unit, served as CEO of Kantar Media, and Technical Director of IBOPE Latin America. He was the EVP and CRO for The Nielsen Company for more than a decade, overseeing Nielsen retail, consumer, mobile, and media measurement methodologies. Upon leaving Nielsen, Paul founded Jatopond, a media and market research firm. He also has led business units at Simmons, and at Audits and Surveys Worldwide. He currently sits on the Future State Committee of the National Air and Space Museum. In addition to leading the research team, Paul will also play an active role in overall ARF leadership, helping to guide our future direction.
Tristan Webster leads Product, Data & Analytics at TVision – where he oversees the development of next-generation measurement and data products for the TV industry. Tristan works closely with partners across the industry such as ABInbev, iSpot, Disney-ABC, Warner Media, Hulu and Roku. Prior to joining TVision, Tristan spent 10 years as a management consultant at A.T. Kearney. Tristan has an MBA from Harvard Business School, where he graduated as a Baker Scholar, and studied Business at the University of Melbourne.