2024 AudiencexScience

Featured Speaker

Alexis Harris - Global Research & Insights Partner, Marketing Science, TikTok

Alexis Harris is a Global Research & Insights Partner on the Marketing Science team at TikTok. Using quantitative research methodologies and the most up-to-date technologies, she designs and delivers large scale global research studies and helps cross-functional teams leverage consumer insights. Her work has been influential in guiding strategic initiatives throughout the marketing and product strategy organization. Prior to TikTok, Alexis worked for PepsiCo across multiple divisions of category insights, strategic sales, and sustainability insights. She specialized in complex data analysis and innovation project management.

To further, through research, the scientific
practice of advertising and marketing

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