Currently Christine leads Privacy, Measurement & Analytics for Google's Consumer, Government and Entertainment Large Customer Segment. In this capacity she works with customers and key verticals to better understand consumer trends & insights, design accurate and scalable measurement practices and deliver ad effectiveness insights on media best practices. Christine graduated from the University of Southern California in 2003 and has spent the last 20 years in a variety of digital marketing, advertising measurement and analytics roles at companies like Estee Lauder, Yahoo!, Instagram & Facebook. Prior to Google Christine spent 4 years building out Facebook’s Global Marketing Science client & agency teams. Initially she focused on bringing Instagram ads to market and then more broadly working with customers and agencies to both understand and increase the value of their FB investment through advanced measurement & auction buying methods. She joined Google & GCS in 2018 where she has focused on scaling customer success through the Independent Agency segments. Currently Christine leads the $4B+ US West Agency business and the US GCS SA360 team. In all roles Christine has had a deep focus on leveraging data to drive business decisions, but most importantly on building and leading diverse and inclusive teams. Her hope for our industry is that we develop a common and accurate currency for understanding the value of all media investments, helping marketers focus on real business growth.