12:00pm
Lunch & Settle In

Opening Remarks
Rachael Feigenbaum – SVP of Events, ARF

Equitable AI in Advertising: Transparency, Access, Fairness, and Representation
How is AI technology impacting fairness in advertising across several dimensions, from data transparency to democracy of content creation and the involvement of deepfakes for marketing materials? Learn about the opportunities and the pitfalls of AI’s involvement in the advertising and marketing communication process.
Jing Yang, Ph.D. – Associate Professor, School of Communication at Loyola University Chicago

Whirlpool & Equitable AI: A Conversation
Discover how Whirlpool leverages AI to accelerate processes such as creative testing, persona development, and synthetic data generation. How does the company ensure fair and unbiased consumer representation? As champions of equitable insights, what challenges does the Consumer Insights team face in maintaining this commitment?
Nicole Whitlow – Global Head of Consumer Insights, KitchenAid Small Appliances, Whirlpool
Interviewer: Jennifer Pelino – Chief Commercial Officer & President, Data Cloud, Sports Innovation Lab

1:00pm
Luncheon Ends