Equitable AI : Smarter, Fairer & Good for Business

On May 21, the ARF Women in Analytics hosted a special luncheon during SHOPPER 2025, focused on the critical topic of Equitable AI. Industry leaders discussed how they are prioritizing equitable AI to enhance customer engagement, strengthen brand reputation, improve ad performance, and build stronger trust with consumers. Attendees gained actionable insights and had the opportunity to connect with peers who are leading the future of responsible AI in advertising.