ARF the Advertising Research Foundation
  • Membership
  • Research
  • Access Knowledge
  • Communities
  • Events
  • About the ARF

home

Membership

  • Committees & Boards
  • Events
  • Self Service Research
  • Member Bulletin Board

Research

  • Recent ARF Research
  • Programs & Resources
  • Research Focus Topics
  • ARF DASH: Annual TV Universe Study

Access Knowledge

  • Topics
    • Ad Effectiveness & ROI
    • Analytics & Data Science
    • Audience & Media Measurement
    • Creative & Branded Content
    • Past Event Highlights
    • Research & Data Quality
    • Targets & Segments
  • Find a Solution
    • 2024 Top Member Questions
  • Publications
    • News You Can Use
    • Knowledge at Hand
    • Journal of Advertising Research
    • CMO Briefs

Events

  • Upcoming ARF Events
    • View All Upcoming Events
    • Upcoming Conferences
    • Upcoming Young Pros
  • Insights Studios
    • Upcoming Insights Studios
    • Past Insights Studios
  • Town Halls
    • Upcoming Town Halls
    • Past Town Halls
  • Past Event Highlights
  • Submit

Communities

  • Young Pros
    • About Young Pros
    • Upcoming Events
    • Advisory Board
    • Young Pros Spotlight
    • Social Strategist Team
    • Past Events Highlights
  • Women in Analytics
    • About Women in Analytics
    • Board of Directors
    • Mentorship Program
    • Upcoming Events
    • Past Events Summaries
  • Councils
    • Learn About the Council Program
    • ANALYTICS COUNCIL
    • MSI/ARF B2B Exchange
    • CREATIVE COUNCIL
    • COGNITION COUNCIL
    • CROSS-PLATFORM COUNCIL
    • CULTURAL-EFFECTIVENESS COUNCIL
    • LA MEDIA RESEARCH COUNCIL
    • ORGANIZATIONAL COUNCIL
    • PHARMA COUNCIL
    • SHOPPER INSIGHTS COUNCIL
    • SOCIAL COUNCIL

About ARF

  • About the ARF
  • ARF Board of Directors & Trustees
  • ARF Leadership Team
  • Marketing Science Institute (MSI)
  • Coalition for Innovative Media Measurement (CIMM)
  • Member Directory
  • ARF Awards
  • ARF In the Press
  • Press Kit
  • Contact Us
  • NYU/ARF Certificate in Marketing Optimization & Insights Certificate
  • ARF WIDE
  • ARF DASH: Annual TV Universe Study

My Account

  • Login
  • Create an Account

Invalid login. Please try again.

Password does not meet the required minimum length of 7.

 

ARF Insights Studio: The Measurement Dilemma — Navigating Privacy-Driven Disruption

March 22, 2022 @ 12:00 PM – 1:00 PM ET

AGENDA

Industry privacy changes and a new wave of privacy regulations are reshaping the marketing measurement landscape. Traditional forms of measurement will no longer be viable as privacy-driven data loss impacts accuracy, coverage and reliability. Yet despite marketers’ awareness of these disruptions, too few are acting now to prepare.

On March 22 at our Insights Studio, the IAB will provide an overview of the measurement dilemma marketers face today, what specific areas of measurement are being disrupted, and the recent research covering how marketers are adapting. The IAB will share their Plan of Action framework for how marketers should adapt to these changes. OptiMine will dive into details on Google Topics, what it is, how it works and how it will impact marketing measurement.

Key Takeaways:

  • Learn how data disruption is fundamentally altering the marketing measurement landscape
  • Where changes will be felt the strongest and how they will reshape today’s approaches to measurement
  • Understand important marketer disconnects between perceptions and reality of the specific data and measurement disruption

12:00 – 12:05pm
Welcome
Paul Donato — Chief Research Officer, ARF

12:05 – 12:15pm
Overview: The Measurement Dilemma Marketers Face Today
A discussion on the findings of IAB’s fifth annual State of Data report — why advertisers are on the brink of losing their ability to measure advertising campaigns and how privacy legislation, deprecation of third-party cookies/IDs, and cross-media addressability constraints and innovations are impacting the digital advertising industry.
Angelina Eng — VP, Measurement & Attribution, Programmatic+Data Center, IAB

12:15 – 12:35pm
Google Topics:  How Will it Impact Marketing Measurement?
An in-depth educational review of Google Topics – what it is, how it works, and how it will impact marketing measurement and a major part of the digital marketing ecosystem.
Matt Voda — CEO, OptiMine

12:35 – 12:55pm
Panel Discussion/Audience Q&A:  Preparing Marketers for What’s Next
Data disruption is fundamentally altering the marketing measurement landscape.  The panel will review where these changes will be felt the strongest and how they will reshape today’s approaches to measurement.
Angelina Eng — VP, Measurement & Attribution, Programmatic+Data Center, IAB
Matt Voda — CEO, OptiMine
Moderator:  Paul Donato — Chief Research Officer, ARF

12:55 – 1:00pm
Closing Remarks
Paul Donato — Chief Research Officer, ARF

  • ARF Insights Studio: The Measurement Dilemma — Navigating Privacy-Driven Disruption – AGENDA
  • Register
  • Upcoming ARF Events
    • View All Upcoming Events
    • Upcoming Conferences
    • Upcoming Young Pros
  • Insights Studios
    • Upcoming Insights Studios
    • Past Insights Studios
  • Town Halls
    • Upcoming Town Halls
    • Past Town Halls
  • Past Event Highlights
  • Submit

SPONSORED BY:

  • Optimine
  • ABOUT
  • ARF DASH
  • ARF WIDE
  • ARF/NYU CERTIFICATE
  • CIMM
  • MSI
  • PRESS
  • SUBMIT
image description

To further, through research, the scientific
practice of advertising and marketing

© the Advertising Research Foundation. All rights reserved.

Privacy Policy | Request Permission to Use Content