Danielle Perrella is currently the Head of Measurement for Google's Consumer Goods, Government, and Entertainment customers. In her role, Danielle helps these sophisticated marketers unlock greater media effectiveness and cost efficiency through scalable measurement practices. She partners with customers to bring media experiments to life, understand their returns on investment, and grow their business objectives. Danielle has a bachelor's from Cornell University and a master's in social science research from Columbia University, where she was a National Science Foundation fellow. She started her career in roles at the Ad Council and comScore. Danielle lives in Westfield, NJ with her husband and two little boys.