FEBRUARY 2 @ 12:00 PM – 1:00 PM EST
Colin Campbell is Assistant Professor of marketing at the University of San Diego. He is an expert in research on online video advertising, inﬂuencer and native advertising, and deal collectives. Colin is also an Associate Editor for the JAR, reviewing practitioner submissions to the Journal.
Aaron Michelon is a Senior Marketing Scientist at the Ehrenberg-Bass Institute for Marketing Science, University of South Australia. His main research focus is on advertising effectiveness and media efficiency, investigating how manufacturers can best combine their product distribution and advertising for brand growth. His commercial research projects include Distinctive Asset measurement, Category Entry Points and brand tracking.
Frank Findley is Executive Director of the Marketing Accountability Standards Board
(MASB) where he represents the U.S. in the creation of international (ISO) marketing standards. Frank’s previous work at ARS group, comScore and MSW Research resulted in improvements to copytest, tracking, media and competitive intelligence systems, and he is a coinventor of the patented Outlook media planner.
Kelly Johnson is VP Ad Sales Measurement and Performance at Disney Media & Entertainment Distribution (DMED), and a director of MASB. She played a key role in ESPN’s ground-breaking cross-media research initiatives, including Project Blueprint, and worked with Nielsen to develop out-of-home television measurement. Kelly is also Grand Winner of the 2011 ARF Great Mind Award in the Rising Star category.
Douglas Crang is Senior Director of Research at MSW Research. He provides analytics and data support to address both client-speciﬁc and industry-wide research issues pertaining to advertising creative pretesting and development, as well as brand health tracking. At MSW Doug also prepares industry white papers, is involved in new product development, and blogs about various research topics.
David W. Stewart is President’s Professor of Marketing and Business Law at Loyola Marymount University and a founding director and chair of MASB. He previously served as a tenured faculty member and in administrative roles at Vanderbilt University, USC, and UC Riverside. David is a member of the JAR editorial board and past editor of other academic marketing journals, and has published more than 300 papers and 20 books, including Accountable Marketing (Routledge, 2016) and Financial Dimensions of Marketing Decisions (Palgrave Macmillan, 2019). He was named JAR Best Reviewer in 2016.
Daniel McDuff is a Principal Researcher at Microsoft where he is working on building scalable artificial intelligence tools for understanding human behavior and health. His work on noncontact physiological measurement helped spawn a new field of imaging-based photoplethysmography. Previously, as Director of Research at Affectiva, Daniel built state-of-the-art facial expression recognition software and led analysis of the world’s largest database of facial expression videos.
Co-author with Aaron Michelon:
Steven Bellman is MediaScience Research Professor at the Ehrenberg-Bass Institute for Marketing Science, University of South Australia. His research on media and advertising responses are funded by Beyond :30, a collaborative industry project exploring the changing media landscape whose sponsors include TV networks and advertisers worldwide. Steven is among our JAR Best Paper winners, and he is on the editorial boards of the JAR, Journal of Advertising, and Journal of Interactive Marketing.
Co-author with Daniel McDuff:
Jonah Berger is a Marketing Professor at the Wharton School at the University of Pennsylvania and expert on change, influence, word of mouth, natural language processing, consumer behavior, and how products, ideas, and behaviors catch on. He has published more than 50 articles in academic journals, and he is the author of books including Simon and Schuster’s Contagious (2013), Invisible Influence (2016), and The Catalyst: How to Change Anyone’s Mind (2020).
Paul Donato joined the ARF as Chief Research Officer in October 2017. Paul is a highly-regarded leader in media and advertising research with more than two decades of industry experience. Earlier in his career he co-founded WPP’s Media Research Business Unit, served as CEO of Kantar Media, and Technical Director of IBOPE Latin America. He was the EVP and CRO for The Nielsen Company for more than a decade, overseeing Nielsen retail, consumer, mobile, and media measurement methodologies. Upon leaving Nielsen, Paul founded Jatopond, a media and market research firm. He also has led business units at Simmons, and at Audits and Surveys Worldwide. He currently sits on the Future State Committee of the National Air and Space Museum. In addition to leading the research team, Paul will also play an active role in overall ARF leadership, helping to guide our future direction.